Chloe Shapiro

Art Director with experience across diverse clients. (Tech, Beauty, Food, Household products) Key responsibilities: - Developed creative concepts in alignment with client briefs. - Collaborated with creative teams to refine ideas based on client feedback. - Crafted scripts for TV and online video content. - Designed mood boards to enhance pitch decks. - Produced compelling visuals for client decks using Photoshop, Illustrator, and AI tools. - Created social concepts for client work and brought them to life.

- Develop and execute a creative social media strategy tailored to showcase the firm's interior design projects and highlight its involvement in public events. - Create visually captivating and on-brand graphic designs for event promotions and marketing materials. - Manage and curate content across various social media platforms. - Collaborate with the design team to pull high-quality photos and videos of completed projects and events for social media sharing. - Actively engage with the firm's online community, responding to comments, messages, and inquiries in a professional and informative manner. - Coordinate with events to ensure seamless social media coverage during public events, trade shows, and exhibitions. - Design eye-catching event materials, such as posters and digital assets.

- Develop and execute a comprehensive social media strategy to enhance brand awareness, drive engagement, and increase sales for the store. - Create and curate engaging and visually appealing content for various social media channels. - Align social media campaigns with in-store promotions and brand launches. - Monitor and analyze social media performance metrics, providing regular reports and insights to inform future strategies and content decisions. - Engage with the store's online community, responding to comments, messages, and reviews in a timely and professional manner. - Stay up-to-date with the latest social media trends, algorithm changes, and best practices to ensure the store’s social media presence remains relevant and effective. - Plan and execute influencer marketing collaborations to expand the boutique's reach and target new audiences. - Monitor industry competitors and identify opportunities for differentiation and innovation in the boutique's social media approach.

- Responsible for overseeing all aspects of store operations, including sales, inventory management, and customer service. - Lead and inspire a team of dedicated sales associates, fostering a positive and high-performing work environment. - Curate and maintain an on-trend and visually appealing product assortment to cater to the boutique's target market. - Implement effective merchandising strategies to enhance the store's visual appeal and drive sales. - Develop and execute sales and marketing initiatives to attract new customers and retain loyal clientele. - Monitor inventory levels and make data-driven decisions to optimize stock levels and minimize stockouts. - Uphold a strong focus on delivering exceptional customer experiences, resolving issues, and ensuring customer satisfaction. - Maintain a thorough understanding of the latest fashion trends, industry developments, and competitors' activities.

- Dynamic Marketing Intern specializing in Instagram and TikTok social media management, brand partnerships, and enhancing overall brand appearance. - Assisted in the coordination and execution of brand photo-shoots, working on-set to ensure the alignment of visual content with the brand's aesthetics and messaging. - Created and posted engaging graphic design & social media content on Instagram and TikTok, resulting in increased followers, higher engagement rates, and enhanced brand visibility. - Designed eye-catching graphics and visual assets for social media channels, maintaining brand consistency and conveying key messages effectively. - Managed Klayvio email marketing, including content creation, list segmentation, and performance analysis, resulting in improved open rates and click-through rates. - Actively engaged with the brand's online community, responding to comments, messages, and inquiries with a focus on customer satisfaction and relationship-building. - Developed creative content calendars and social media schedules, ensuring a steady flow of engaging and relevant content across platforms.

- Developed content partnerships with online influencers to share promotional posts and giveaways. - Coordinated internal/external brand partnerships and third-party vendor relationships. - Facilitated behind-the-scenes organization such as packing and shipping products.

- Travelled to store locations across Ontario to stock, take inventory, and place orders for product. - Worked with a team of three to travel to local festivals and sports tournaments to showcase and sample Metro360's vast product line. - Packed, organized, and shipped product boxes for Metro360's HandFuel brand.

Ontario Secondary School Diploma Graduated with Honours