Chloé Nakache

A cross-functional role combining product marketing, market analysis and B2B communication, aimed at supporting internal teams and the sales force in building competitive personal care and FMCG offers. 🚀 Main Responsibilities : • Strategic Development Market trend analysis to identify opportunities and support strategic decision-making. In-depth analysis of personal care categories and other non-food FMCG categories to identify emerging trends, innovation opportunities, and product positioning optimizations. • Commercial Support Creation of commercial materials for Buyers to strengthen the company’s presence in key tenders: category arguments, presentations, market reviews and benchmarks. • Internal Communication Strengthening internal communication through an intranet platform designed to streamline the sharing of key information and ensure message consistency across teams. • External Communication Management of the company’s B2B LinkedIn presence: editorial planning, content highlighting the company’s expertise, and visibility optimisation with major retailers.

PRODUCT MANAGER FOR THE COFFEE BRAND KABIOCA Supporting the Kabioca brand in its repositioning towards mass retail, developing products aligned with eco-friendly trends and enhancing its visibility among consumers and partners. 🚀 Main Responsibilities : • Leading product development: packaging, supplier briefs, industrial coordination, P&L validation, and recommended pricing. • Managing the product lifecycle from A to Z: innovation, range architecture, and development of sustainable packaging. • Analyzing market trends to define positioning and range extensions. • Building marketing tools: POS materials, product sheets, sales presentations, promotional boxes. • Executing the digital strategy: e-commerce website, SEO/SEA optimization, managing social media and brand content. • Launching on marketplaces (Amazon, Cdiscount, Greenweez) and managing partnerships. • Collaborating with quality teams, sales, and subcontractors to ensure product coherence. ⭐ Key Achievements : • Successful repositioning of Kabioca for mass retail, with a clear go-to-market strategy and competitive offer. • Developed 7 compostable capsules and fully redesigned the packaging, in line with consumers’ growing demand for sustainable products. • Created sales tools used at trade shows and online, boosting brand visibility. • Implemented and managed the e-commerce website and marketplaces, improving user experience and growing the community. 💡 What I learned: This experience in a SME allowed me to work on diverse projects, from managing the product lifecycle to implementing digital strategies. A total immersion that taught me to balance strategic and operational tasks, and to stay reactive to unexpected situations while keeping a clear vision to move projects forward.

Internship within the Europe Makeup Marketing team, with a focus on performance analysis, competitive monitoring and supporting markets in preparing 360° campaigns.. 🚀 Main responsibilities : • Monthly analysis of makeup category performance: sell-out, NPD data, market trends and channel dynamics. • Consolidation of results for several European markets (France, Spain, Italy, Germany) and development of common reporting tools. • Contribution to the Les Beiges 360° campaign review: performance analysis, market feedback, preparation of presentation materials. • Competitive intelligence on launches, innovations, retail initiatives and beauty trends. • Ad hoc analyses to support category strategy and market recommendations. • Contribution to the product storytelling strategy and analysis of consumer insights to guide campaign priorities. ⭐ Key achievements : • Implementation of a harmonised reporting system across multiple countries, improving alignment on priorities and key performance indicators. • Analysis of category performance during the Covid period and recommendations to adjust visibility and retail priorities. • Delivery of structured competitive monitoring used to guide discussions on future European campaigns. 💡 What I gained : A formative experience at the heart of a highly demanding environment. It strengthened my analytical rigor, deepened my understanding of premium beauty dynamics, and reinforced my ability to analyse multi-market data to support large-scale 360° campaigns.

ASSISTANT PRODUCT MANAGER - ORAL CARE - PHARMACY - FRANCE & BENELUX 6 months fixed-term contract following my end-of-study internship at Colgate-Palmolive Continuation of the work initiated during the internship, with a focus on product launches, packaging, and adapting brand content for pharmacy and parapharmacy channels across France and the Benelux. 🚀 Main responsibilities : • Development of packaging, shelf-ready units and promotional materials aligned with pharmacy requirements and visibility standards. • Coordination of product launches in France and Benelux in collaboration with local teams and the international Hub. • Analysis of market performance using Nielsen and IRI panels to generate insights and strategic recommendations. • Contribution to the redesign of the elmex and meridol websites (content, UX and brand consistency). • Support for digital projects and coordination with agencies. ⭐ Key achievements : • Successful launch of several Oral Care innovations adapted to the pharmacy channel, with optimised packaging and POS materials. • Redesign of the elmex and meridol France + Benelux websites, strengthening user experience and brand consistency. • Consolidation of panel insights for a European workshop, integrated into the 2020 market recommendations. 💡 What I gained : A strengthened understanding of product development, packaging, multi-country coordination and the precision required for pharmacy-specific launches. A valuable balance between regulatory expectations, product detail and international collaboration.

ASSISTANT PRODUCT MANAGER - ORAL CARE - HYPERMARKETS / SUPERMARKETS - FRANCE Internship focused on mass retail, combining market analysis, trade marketing, and the creation of concrete tools to support in-store visibility and product launches. 🚀 Main responsibilities : • Analysis of category performance using Nielsen panels: value/volume sales, market share, distribution, weekly sales. • Participation in product development initiatives: packaging, POS materials, agency briefs and tools for the sales force. • Support for in-store activations (Whitening, elmex) and follow-up of operational execution. • Development of promotional inserts and retail communication tools. • Writing of “Récapitulons” summaries for the field sales teams. • Participation in agency briefs and coordination of assets to ensure message consistency and product claims. ⭐ Key achievements : • Contribution to the creation of POS materials and sales tools improving product visibility in mass retail. • Identification of growth opportunities through panel analysis and actionable recommendations. • Participation in product tests and consumer-facing activations, generating concrete insights into usage and expectations. 💡 What I gained : A key learning experience in understanding market performance and the reality of in-store execution. It strengthened my analytical approach and my ability to connect insights, shelf visibility and consumer expectations to support concrete marketing decisions.

First experience in a data-driven environment within the retail industry, supporting the coordination of an international Big Data project and contributing to the improvement of internal workflows and collaborative tools. 🚀 Main responsibilities : • Coordinated a Big Data project and facilitated regular touchpoints with teams based in France, the US, Europe and Japan. • Supported the Business Analyst in gathering business requirements and drafting user stories. • Contributed to operational follow-up: task tracking, identification of blockers, information flow between stakeholders. • Set up and deployed several collaborative spaces on SharePoint 365 for cross-functional teams. • Prepared meeting notes, reporting documents and tracking tools to ensure clear visibility on project progress. ⭐ Key achievements : • Successfully deployed a SharePoint platform adopted by multiple departments, improving internal communication and collaboration. • Ensured smooth coordination between international teams, helping maintain project deadlines and alignment. • Delivered concise and structured updates on the Big Data project, strengthening understanding and engagement across teams. 💡 What I gained : A formative experience that developed strong project management fundamentals, the ability to collaborate with diverse international teams, and a practical understanding of Agile and Lean principles. A valuable introduction to the role of data and process structuring within the retail and FMCG ecosystem.

Two-and-a-half-month internship during the summer sales period, followed by regular support on weekends and during school holidays. First hands-on retail experience, focused on customer advice and product presentation during a high-traffic season. 🚀 Main responsibilities : • Welcoming customers, identifying their needs and providing personalised advice. • Showcasing collections and contributing to daily merchandising to ensure clear and attractive product displays. • Replenishment, stock monitoring and organisation of shelves during the sales period. • Support for commercial operations in-store and promotion of key products. ⭐ Key achievements : • Strengthened customer experience through attentive service, contributing to repeat visits and customer loyalty. • Improved visibility of best-sellers by reorganising product displays during the sales period. • Helped maintain smooth store operations during peak traffic thanks to efficient replenishment and prioritisation. 💡 What I gained : A first retail experience that developed strong customer-facing skills, the ability to quickly understand client expectations and the organisational discipline needed in a fast-paced environment. A solid foundation to understand customer experience, product usage, and the dynamics of specialised retail.

𝐌𝐚𝐬𝐭𝐞𝐫 𝐓𝐡𝐞𝐬𝐢𝐬 "𝐴𝐼 𝐼𝑚𝑝𝑎𝑐𝑡 𝑜𝑛 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝐿𝑜𝑦𝑎𝑙𝑡𝑦 𝑖𝑛 𝑡ℎ𝑒 𝐵𝑒𝑎𝑢𝑡𝑦 𝐼𝑛𝑑𝑢𝑠𝑡𝑟𝑦" 💡 Key Focus Areas: Analyzing how artificial intelligence impacts customer loyalty in the beauty industry. Exploring the role of technologies like product personalization, augmented reality, and chatbots. ✨ Key Takeaways: Product personalization and augmented reality build emotional connections with consumers and enhance their shopping experience. However, chatbots and voice assistants are still limited in driving customer loyalty. 📊 Conclusion: Tools like virtual try-ons and personalized recommendations strengthen customer loyalty. Yet, some emerging technologies remain underdeveloped, presenting opportunities for brands ready to leverage them effectively.

Master Thesis realized around special offers impact on consumer purchasing behaviour

One year double degree during my fourth year at ESCE

5 months Erasmus semester in Finland