YASHASWI C.

• Gathered and analyzed marketing automation requirements from business stakeholders and translated them into scalable Marketing Cloud solutions. • Designed and developed customer engagement journeys using Journey Builder and automated campaigns in Automation Studio. • Built AMPscript-driven dynamic email templates and landing pages in Cloud Pages to enable personalization and improve open/click-through rates. • Developed and optimized SQL queries in Contact Builder and Data Extensions for segmentation, targeting, and audience personalization. • Configured Email Studio, Mobile Studio, and Content Builder to deliver multi-channel marketing campaigns (email, SMS, push notifications). • Implemented A/B testing and campaign optimization strategies to improve marketing performance metrics. • Integrated Marketing Cloud Connect with Salesforce Sales and Service Cloud for cross-cloud data synchronization and CRM-driven campaign triggers. • Automated subscriber journeys based on CRM activities (case updates, loan servicing milestones, and customer onboarding events). • Designed preference centers and subscription management to ensure GDPR, CAN-SPAM, and CCPA compliance. • Leveraged Einstein Engagement Scoring and Analytics for predictive campaign targeting and KPI reporting. • Developed server-side JavaScript (SSJS) solutions within Marketing Cloud for advanced automation scenarios. • Built real-time data integrations using REST/SOAP APIs to sync Marketing Cloud with external systems (financial services, compliance, and payment gateways). • Created reporting dashboards with Einstein Analytics/Datorama for campaign ROI, subscriber engagement, and SLA compliance. • Implemented test automation frameworks for regression testing of campaign journeys and email templates. • Designed CI/CD pipelines for Marketing Cloud deployments using Flosum, Copado, Jenkins, and Salesforce DX. • Conducted unit testing, peer code reviews, and enforced Salesforce best practices across Marketing.

• Worked as Salesforce Administrator, maintaining user accounts, profiles, roles, and security controls to manage access levels. • Created and maintained SQL Server databases for processing data from Salesforce and external sources. • Configured Workflow Rules, Approval Processes, Validation Rules, and Escalation Rules to automate business operations. • Partnered with stakeholders and business users to gather requirements, create BRDs, and provide accurate project estimations. • Implemented Agile/Scrum methodologies for sprint planning, backlog refinement, and iterative delivery. • Developed and configured Reports, Dashboards, and Report Folders tailored for different user profiles. • Customized Salesforce applications by creating Web-to-Lead, Web-to-Case forms and integrating with external systems using Web Services API. • Developed custom reports, dashboards, and analytics snapshots to monitor data quality, pipeline progress, and KPIs. • Used Sandboxes for testing new functionality, performing regression testing, and migrating validated code to production. • Designed Visualforce Pages and Controller Classes to deliver custom UI functionality. • Configured page layouts, search layouts, related lists, custom links, and record types to optimize user experience. • Migrated Accounts, Contacts, Opportunities, Events, and Tasks from legacy systems into Salesforce using Data Loader and ETL tools. • Troubleshot issues related to email templates, workflows, campaigns, approval cycles, and auto-responders. • Designed and deployed responsive HTML email templates for auto-responses, customer communication, and marketing campaigns. • Explored Salesforce Lightning App Builder, Design System, and Components to deliver modern enterprise apps across devices. • Automated processes with Lightning Process Builder and Flows, improving system efficiency and reducing manual effort. • Configured Single Sign-On (SSO) and identity management for large Salesforce user base.

• Proficient in designing, developing, and deploying custom applications on the Salesforce platform using Apex, Visualforce, and Lightning Web Components. • Expertise in Salesforce automation tools including Process Builder, Flow, and Workflow Rules to improve business processes. • Managed and deployed Salesforce metadata using Salesforce DX, Change Sets, and ANT Migration Tool. • Strong experience in implementing complex integrations with external systems using REST, SOAP APIs, and middleware platforms. • Adept at writing optimized and bulkified Apex code to handle large datasets and adhere to Salesforce governor limits. • Skilled in creating and managing custom objects, fields, page layouts, and validation rules to meet specific business requirements. • Extensive knowledge of Salesforce security models, including profiles, permission sets, sharing rules, and field-level security. • Expertise in writing efficient SOQL and SOSL queries and implementing best practices for query performance. • Experienced in using Git and other version control systems for source code management and maintaining a consistent development workflow. • Implemented robust security models including profiles, permission sets, sharing rules, and field-level security to ensure proper data access control. • Delivered custom reports, dashboards, and visualizations to enable data-driven decision-making for business stakeholders. • Conducted code reviews, unit testing, and documentation to ensure high-quality, maintainable code and prevent technical debt. • Participated in full software development life cycle (SDLC), from requirements gathering and design to deployment and post-deployment support. • Stayed up to date with Salesforce releases, Lightning components, and the latest technologies to incorporate new features and best practices into development. • Mentored junior developers, sharing knowledge and ensuring adherence to coding standards and best practices across the team.

• Strong experience in implementing Salesforce new features like Process Builder and performed actions Creating Records, posting a Chatter post, Email Alert, Invoking an Apex Class. • Experience with Salesforce security model, permission sets, record types, and configuration of page layouts. • Developed Web Application using AngularJS Framework for the single page applications and page responsiveness. • Customized Salesforce.com Fields, Page Layouts, Record Types, Queues, and Profiles and make the same changes in test and production environments. Deployed the code from Sandbox to Production using Eclipse and Change Sets. • Customized Salesforce CRM beyond native functionality with Visual force and Apex code as per the requirements. • Created Custom Objects, Tabs, and Sharing Rules as per the business requirements. • Automated workflows that make applications collaborate with Salesforce Chatter for the users in the company posting messages to groups and individuals. Communicating regularly with the SFDC designated super users to support them in their role and provide information and training on new features and functionality. • Data migration and updates through the Apex Data loader in Sales force.com. • Created Validation rules on various objects. Also, created assignment rules on Lead object to assign the Leads automatically to various groups of users based on the region. • Involved in data mapping and migration of data from legacy systems to Salesforce.com Objects and fields using Restful API callouts. Involved in creating Apex classes, Visual force pages, Triggers, Workflows, Batch Apex Classes and Schedulers. • Created custom controllers and controller extensions while developing Visual force pages. • Developed Test classes and maintained the proper code coverage to deploy into the production boxes. • Designed and maintained different environments, included Development, Test and Production.

• Involved in creating Validation rules, Workflow Rules. • Involved in creating Relationships and Field Dependencies. • Involved in configuring Page Layouts and mini–Mini-page layouts. • Designed and developed Apex Triggers for various functional needs in the application. • Migrate the data in Excel sheets into the System using Data Loader. • Created an Approval Process for complex business processes. • Worked on process Builder. • Created Salesforce Pages and Controllers for module using APEX and Visual Force. • Involved in writing the batch classes for the business requirements. • Involved in developing test classes to improve the code coverage. • Involved in documenting the implementation. • Strong proficiency in programming languages such as Java, C#, Python, or JavaScript for building scalable software solutions.