Chirag Gada

Leading the strategic transformation of Dr Vaidya's, a heritage Ayurvedic wellness brand with 150+ years of legacy under the RPSG Group. Focused on modernizing traditional formulations for contemporary consumers. ● Team Leadership: Led 70-member cross-functional team driving growth across dual brand portfolio - Dr Vaidya's (100+ FDA-approved Ayurvedic formulations) and Three60 Wellness (herbal remedies) ● Fast-Track Leadership Recognition: Promoted from Business Head to CEO within 3 months based on demonstrated impact in stabilizing operations and delivering growth ● Revenue Turnaround: Reversed declining revenue trajectory, achieving 100% growth in 10 months through strategic repositioning, focused product identification, performance marketing optimization, and operational excellence ● P&L Efficiency Gains: Improved critical profitability metrics - enhanced Gross Margins by 200 bps and reduced Customer Acquisition Cost (CAC) by 50% ● Organizational Transformation: Rebuilt core leadership team and transformed employer brand from experiencing interview no-shows to successfully recruiting top talent from leading wellness competitors within 3 quarters ● Board & Stakeholder Management: Served on Board of Directors for wellness business unit with authorized signatory authority for strategic decisions; conducted monthly business reviews with RPSG Group strategy team and quarterly presentations to RPSG Group Board covering P&L performance, strategic initiatives, and market developments ● Thought Leadership: Representing both brands at premier industry events (India D2C Summit, Indian Ecommerce Forum, Health & Wellness Marketing Conference) and engaging with regulatory bodies (Ministry of AYUSH, FSSAI) • Products- Ayurvedic Supplements, Nutraceuticals, Herbal Remedies

Led multi-brand portfolio across nutraceuticals, apparel as well as beauty & personal care categories, driving growth through e-commerce marketplaces (Amazon USA/India, Myntra, Nykaa, Flipkart), offline stores & international expansion. Brand 1: Panchamrit- Nutraceuticals Brand with presence in India, USA, Gulf countries and South Africa ● Led international market entry and go-to-market strategy for USA and Middle East markets, establishing distribution and marketplace presence ● Rebuilt the India business after a three-month decline on Amazon and Flipkart, achieving target Return on Ad Spend (ROAS) and identifying a clear path to profitability within six months Brand 2: Kingdom of White - Fashion brand with Pan India offline and online presence ● Stepped in as interim CEO for three months, ensuring a seamless leadership transition to the incoming CEO ● Scaled Amazon, Myntra and AJIO business to 3x along with an improvement in ROAS & expanded the brand to 7 offline locations ● Elevated the brand to the top performer status in the Think9 portfolio, attracting imminent funding from celebrity investors Brand 3: Beauty by BIE- Beauty & Personal Care Brand with presence in India and soon to launch in Gulf countries ● Doubled Amazon India revenue within 6 months, achieving industry-leading ROAS ● Increased LTV & AOV by successfully promoting skincare & beauty routines using educational content Brand 4: Neude Skin (Beauty & Personal Care Brand) o Geographical expansion via launch of this brand in Africa region Other Brands : Amar Chitra Katha (Books & Classics), Home Town (Furniture), Sorrentina Truly Italian (FMCG) o Amazon strategy evaluation and growth ideation on regular basis

Led P&L and growth strategy for two brands across US, Canada, and India within Mensa's portfolio of 25+ digitally native brands. Brand 1- Folkulture - Home Décor Brand with presence in Amazon USA & Canada ● Expanded into non-textile categories and reached among top 25 best seller ranks in new categories ● Stabilized declining brand EBITDA and then grew it further to double digits in five months ● Brand recognized for consistent growth and identified as a potential Breakout Brand by the company, ranking among the top 5 brands out of the 25 brands Brand 2- Estalon - Luggage brand with presence in Amazon USA, Canada & India ● Tasked with a turnaround project wherein the brand was experiencing 50% YoY degrowth and negative EBITDA ● Drove profitability turnaround, reversing negative 5% EBITDA to positive territory through cost optimization, pricing strategy, and performance marketing improvements

Set up a B2B corporate gifting business & a D2C brand from scratch | Both businesses bootstrapped, debt free and profitable • 2014- Started MBOSS – a vegan leather products brand which provides customers with an alternative to animal leather products at half the cost while maintaining the look and feel of leather • MBOSS went on to achieve several accolades including being selected among Yourstory's top 500 Challenger Brands of New India • Launched an entry level brand in the same segment basis market insights and successfully achieved break even for the brand within a year. Currently brand present on all top fashion E-retailers in the country • Identified as a high potential brand on Myntra and selected under their invite-only Key Account Management program Key highlights: • Brand achieved GOLD seller status on Flipkart and was selected to be a part of Big Billion Day Deals • D2C brand approached by Thrasio style investors for acquisition possibilities • Created and ran online advertising campaigns across marketplaces and achieved a ROI which was 30-40% higher than the category benchmark • Inventory turnover ratio one of the best in the category • Brand products & story covered by Economic Times, Daily Hunt and a few more publications

• 2010- Started this B2B vertical which supplies customized merchandise & corporate gifts to corporate clients • Was able to generate business with minimal marketing spends • This business played an instrumental role in the merchandising for the re-branding exercise of a youth oriented entertainment channel & the launch of a movie channel • Demonstrated business agility by pivoting to COVID safety solutions during pandemic, maintaining full team without layoffs Key highlights: • Participated in several trade expos and achieved a positive ROI in all, while building the brand and our network • This business acted as our Cash Cow business and the profits from this business were used to set up our D2C brand MBOSS

● Executed 105 projects & represented Walmart India at Global Sourcing teams monthly Asian summits and the annual global roundtable Key highlights: o Received performance rating of “Emerging Leader” (3 out of 4) & was recommended for promotion for the year 2009 o Achieved capex savings of ₹1.4 Cr for the year 2009 versus a target of ₹30 Lakhs o Participated in Walmart Global Wire Bid & Major Metal Bid, leading to savings of ₹1.8 Cr for the year 2010

Business Case for a Customer Loyalty Program • Prepared a business case & launched the pilot loyalty program “Project KYC” at four supermarket stores in Ludhiana • After a successful pilot, the program was rolled out across all 25 supermarket & 4 compact hypermarket stores Competitive Intelligence • Formulated a process for garnering and managing competitive intelligence on an ongoing basis • The project enabled competition benchmarking & played a vital role in determining the strategy for supermarket stores in metro cities

• Streamlining the "Customer Loyalty Programs" Practice at Wipro • Recommendations were incorporated in Wipro's Customer loyalty Suite • Received a Pre-Placement Offer from the company based on performance during the internship

1. In-charge of the sales function 2.Lead the company's entry into the Modern Retail & Corporate Gifting segments 3.Conceptualized & launched the fashion brand "i-SAC"