chirag Viij

Own the development and messaging of the brand narrative • Develop & execute brand strategy in alignment with the business objectives across all media touchpoints • Establish the brand as a voice of leadership in its domain • Develop and manage all ATL activities- Print, Media, Radio, OOH, TVC, brand videos etc. • Driving Digital presence & positioning with multi faceted paid & organic digital campaigns • Design, build & maintain social media presence. Ensure brand consistency in copy & visual through tone & voice. • Ensure articulation of organization's desired image and position, assuring consistent communication across all mediums. • Providing direction in design & content of all flyers/ publications/ promotional marketing material. • Oversee the content & design of all print and electronic materials such as brochures, PILs, logo, website, ad campaigns • 500Mn+ views from 'Talk to Your Dentist' & 'Teeth Have Feelings Too' (Jan–Sept 2025) • 35% brand keyword search growth • 180Mn+ total reach • Celebrity campaigns with Salman Khan, Rashmika Mandanna & Shahid Kapoor • 700+ pan-India clinic OOH locations managed

Planned and executed ATL, BTL, Print, OOH & Trade campaigns for new product launches across HP, Delhi NCR & Uttarakhand. Drove 3 lakh litres/day sales volume at launch through coordinated retail activation and outdoor branding. Rolled out retail visibility via 3,000+ channel partner shop signages and regional outdoor media.

#Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative #Prepare and manage monthly, quarterly and annual budgets for the Marketing department #Set, monitor and report on team goals #Design branding, positioning and pricing strategies # Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) #Analyze consumer behavior and determine customer personal #Identify opportunities to reach new market segments and expand market share #Craft quarterly and annual hiring plans #Monitor competition (acquisitions, pricing changes and new products and features) #Coordinate sales and marketing efforts to boost brand awareness #Participate in the quarterly and annual planning of company objectives

Built entire marketing function from scratch: brand strategy, print, OOH, digital and field marketing for India's leading fitness chain. Managed OOH and print campaigns for 51 gym launches across India in 16 months, featuring Bollywood and cricket celebrities. Launched India's first fitness app with 10,000+ workout sessions, supported by integrated digital and print campaigns. Owned annual budget; tracked P&L to measure and optimize business growth.

Responsible for all internal & external Communication Handling creative & digital Agencies Development of Marketing Budgets Development of Marketing calendar(quarter basis ) Handling packaging and POSM development for the products Planning and Execution of BTL , ATL and digital marketing activities Rural Activations Vendor Management

Executed BTL, ATL and print marketing for building materials — developed quarterly calendars integrating print, OOH and trade content.

o Planning and Execution of Marketing campaign in line with over all brand vision. o Plan and Execute quarterly marketing calendar o Create visibility to drive TOMA and preference for the brand . o Execute ATL and BTL activities for the brand. o Design and execute Innovative communication plans to induce interest in various product categories. o Partner with agencies to deliver on time & in full all marketing communication o Create and deploy POS and allied items at most cost effective rates. o Manage marketing and communication activities.

Executed trade loyalty programs for channel partners; managed ATL, BTL, Trade & Print budgets.

o Heading the region for (North & Nepal) for marketing & corporate communications functions for the group of brand inclusive of media engagements o Responsible for driving brand architecture, persona and the brand promise across multiple touch points for the group brands and accountable for every marketing effort, implementation in the region. o Identifying gaps in the value chain competition mapping, consumer research for proposing and launching new product proposition /features to end users B2B segment alike. o Demonstrating “God lies in Execution” and set benchmark accordingly for the brand and team internally. o Ensuring penetration in to rural markets through various BTL initiatives. Developing GO –TO- MARKET (GTM) plan resulting in successful product launches. o Performing ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. o Assessing local market dynamics, carrying out market assessment and preparing business proposals and extensive research and take appropriate actions based on feedback. o Providing aids to the sales team with sales related activities – trade consumer events. Event management for internal and external audience. o Conducting brand launches, innovative promotional schemes, devising brand building activities, conducting camps and accelerating the business growth. o Preparation of the Media & Communication Budget and monitor financial performance versus the budget