Chinmay Sawant

Manage paid media strategy and execution across Meta (Facebook & Instagram), Google, Amazon, Flipkart, Meesho, and Nykaa Ads, driving performance-led growth for D2C and marketplace platforms. Scaled brand revenue by 40% compared to Q1 through consistent A/B testing of creatives, ad copies, and audience targeting, improving ROAS and lowering CAC. Planned and executed social media and content strategy, focusing on creative campaigns and storytelling-led content that strengthened brand awareness and engagement. With a mix of campaign-based content, fast-paced marketing, and interactive posts, increased social media followers by 30%, reach by 45%, and overall brand awareness compared to previous quarters. Partnered with the design team to develop high-performing reels, visuals, and campaign creatives that built stronger audience connections and improved conversions. Launched influencer marketing campaigns that boosted brand credibility and reach — directly improving visibility and performance on key e-commerce platforms like Amazon and Nykaa. Upscale the brand website’s UX and IX, optimized product pages, and simplified navigation — leading to a 10% drop in bounce rate and better session duration. Implemented WhatsApp automation and retention campaigns, creating segmented audiences and tailored hooks that improved customer retention by 15% and recovered a significant portion of abandoned carts. Continuously analyze campaign data across platforms to uncover new growth opportunities, optimize performance, and drive data-backed marketing decisions.

Performance Marketing: Managed and optimized campaigns on Google, Meta,and Amazon. Deployed & Optimised search, display, video, and Sponsored Product campaigns to increase visibility, drive traffic, and boost sales. Conducted A/B testing, refined audience targeting, and optimized ad spend for maximum ROI. SEO & Website Optimization: Conducted site audits, resolved SEO issues, and collaborated on content optimization to improve organic traffic and search rankings. Enhanced user experience and website performance. Influencer Marketing: Partnered with influencers to create authentic UGC, enhancing brand credibility and visibility. Resulted in higher engagement, increased website traffic, and improved sales. Social Media Marketing: Developed engaging content strategies for platforms like Instagram and Facebook, increasing reach, engagement, and brand awareness. Leveraged reels, stories, and campaigns for better audience interaction. Creative Collaboration: Worked with graphic designers to create impactful visuals for social media, ad campaigns, and website content, ensuring consistent brand representation and a seamless customer journey. SMS, WhatsApp, and Email Marketing: Designed and executed personalised SMS, WhatsApp, and email marketing campaigns to engage customers, promote offers, and improve retention.

Managed and optimized advertising campaigns across Meta, Google, Amazon, and Flipkart, driving performance and achieving key marketing goals. Handled social media accounts and executed strategies to increase brand visibility and engagement, working closely with the graphic design team to create compelling content. Oversaw the development and management of Amazon A+ content, ensuring high-quality product listings that improved visibility and conversion rates. Collaborated with SEO experts to resolve technical issues, optimize on-page elements, and enhance website performance for better search rankings and user experience. Developed media plans for branding campaigns on YouTube, Meta, and Google, targeting key customer segments and optimizing ad spend. Monitored campaign performance, analyzed key metrics, and provided actionable insights to continuously improve ad effectiveness and maximize ROI.