Josephine Friday

Direct-to-Consumer expert, a seller, thinker and builder. I help global gaming developers to boost revenue beyond app stores and keep players happy.

https://xsolla.com/mobile-web-shop

Huawei AppGallery (HMS) is the third largest mobile ecosystem in the world. We connect global mobile developers with service providers to offer premium content and enhance mobile ecosystem performance.

As an industry connecter and liaison in the US and APAC gaming markets, I have been helping Knock Knock Games on game publishing and user growth on Facebook and WeChat game platforms, including get the ISBN certification for publishing the game in GCR; also dedicating to the copyrights and trademarks protection worldwide. We published 3 games in China and 4 games on Facebook since 2018.

Synative is the Global-first Playable Ads Creation Platform (a non-coding SaaS tool for developers), and Google Try-now global partner. I worked with the founders on building the Americas team and onboarding game developers. Built-up a team of seven, cultivated developer relationships to drive 100% new client revenue; and built case studies to become a global partner for Google Play and a verified partner for Facebook creative platform.

Early hire of the US Business/Sales team. Created sales processes, pipeline, CRM, and methodologies to roll out ByteDance's 1st year ‘going-global’ plans.

Started as Account Manager, promoted to the head of BD APAC with responsibility for growing gaming business. Initiated and set up the China/APAC office and hired the first two employees.