CHIN TIAN

Supporting the growth and commercialization of 3 main categories (Headphones, Speakers and projectors) of Soundcore across the Greater China and SEA

Driving product strategy, execution, and market leadership for Nebula projectors across the Middle East and Southeast Asia. — Contributed to Nebula achieving a leading position in the UAE & KSA projector markets, with over 20% market share and presence in 150+ retail stores. — Played a key role in the successful launch of Nebula’s high-end (USD $1,000+) projector in UAE, reaching USD $100K+ in first-month sales and becoming a top performer in its segment. — Monitored and optimized PSI (Purchase, Sales, and Inventory) management, expanding store coverage, improving inventory turnover, and ensuring smooth product transitions. — Developed tailored market entry, pricing, and distribution strategies to support growth across MEA and SEA. — Gained hands-on experience in managing MEA & SEA markets, continuously adapting to local business dynamics and consumer needs.

- Spearheaded the online sales strategy for Huawei smartphones(APAC) and all categories （Smartphones, Tablets, Wearables, PC and Audio)of the Philippines. - Oversee the planning and execution of new product launches, coordinating cross-functional teams to ensure successful market entry and adoption. - Develop clear stock strategies for old models, optimizing inventory turnover and minimizing excess stock. - Conduct competitor analysis to understand market dynamics, identify gaps, and inform product positioning and pricing strategies.

- Spearheaded data quality assurance initiatives, extracting actionable insights from primary and secondary data sources including GFK Retail Analytics, Canalys, IDC, and FBAI. - Applied advanced statistical modeling methodologies to analyze and forecast market sizing and trends, enhancing decision-making processes. - Collaborated seamlessly with global product planning teams to develop a regional product roadmap. - Contributed substantively to the creation of yearly business plans, aligning strategies with data-driven market insights. - Produced monthly and quarterly sales review reports, conducting meticulous analyses of performance trends and seasonality patterns. - Delivered comprehensive data-driven insights, serving as a foundation for strategic decision-making - Conducted extensive market and competitive product research, delivering valuable insights to GTM and product managers. - Managed the implementation of new product strategies and monitored the sales and planning aspects throughout the product lifecycle, optimizing strategies based on analytical findings.

- Awarded “Employee of the Year (2021)”. - Systematized sales forecast methodology and process which resulted in 90%+ accuracy. - Analysed and reviewed market trends and feedback from the front-line team weekly in order to forecast future trends and monitor inventory levels - Responsible for capacity and supply planning, which improved the accuracy of regional actual sales and delivery to 85%+. - Evaluated and monitored sales KPI, and real-time inventory for sales optimization, ensuring adequate inventory.

- Awarded “Employee of the Year (2020)”. - Accomplished 9 months trainee program for Concept Store Retail & Operation Executive (Regional, Johor) and promoter. - Managed 10 shops and led a team of 25 promoters which was awarded the region with the highest proportion of high-end smartphones in VIVO Malaysia. - Established a customer relationship system with the dealers to increase customer perceived value, resulting in a 25%+increase in customer retention rate. - Conducted daily data analysis to determine stock order quantities and identify potential shortages which resulted in 30%+ growth in sales within 5 months. - Implemented new product launch plan as roadshow and live streaming (during lockdown) on the mall’s FB pages which the FB views were over 1.5K+ and shared in 30+ groups. - Organised 3 new outlets opening which included the location selection, rental negotiation, opening event preparation, recruitment, etc.

- PCMC is a wholly-owned subsidiary of the Petronas which is ranked as the 158th largest company in the world in 2019 by Fortune. - Intern in the department of Corporate Service and Commercials. - Assisted in the valuation of products, and the preparation of internal documents and contracts.

- Summer intern in the department of Capital Market Division. - Assisted in the preparation of accounting documents and the production of vouchers.

- Assisted in handling work such as translation, visa registration, and event promotion.

- General clerk during gap period after high school. - Responsible for responding to emails, performing additional administrative duties, and preparing paperwork.