Chigusa Kamimura

◾︎ Effectively strategizing and implementing overseas expansion for clients (Japanese brands) into the ASEAN and Taiwan markets, covering essential aspects such as business structure, logistics, and comprehensive business and marketing plans. Successfully cultivated new B2B and B2C sales channels, encompassing cross-border e-commerce, live commerce, duty-free, as well as local offline and online channels. ◾︎ Managing the Profit & Loss (P/L) and Cash Flow (C/F) of two divisions in Japan and Malaysia, along with monitoring sales performance for various brands. Demonstrated a strong understanding of consumer goods' cost structure, resulting in proposing suitable retail market prices, skillfully negotiating the cost of goods, and implementing successful seasonal promotion price strategies. ◾︎ Driving business growth by closely monitoring sales figures and implementing diverse marketing strategies, both Above the Line (ATL) and Below the Line (BTL). Successfully nurtured new vendor relationships and took a leadership role in educating team members to offer customers innovative marketing solutions, optimizing sales both online and offline. ◾︎ Leading a Japanese team of 6 members and successfully established a new division in Malaysia, overseeing the setup and operation of the distribution business model from inception. Conducted various tasks, including personnel recruitment, interviews, and salary negotiations. ◾︎ Engaged in various new business developments by collaborating with the investment community to identify investment opportunities and potential partners with significant growth prospects. Explored meaningful business collaborations and actively participated in pre-due diligence with a Malaysian company.

◾︎ Effectively strategizing and implementing overseas expansion for clients (Japanese brands) into the ASEAN and Taiwan markets, covering essential aspects such as business structure, logistics, and comprehensive business and marketing plans. Successfully cultivated new B2B and B2C sales channels, encompassing cross-border e-commerce, live commerce, duty-free, as well as local offline and online channels. ◾︎ Managing the Profit & Loss (P/L) and Cash Flow (C/F) of two divisions in Japan and Malaysia, along with monitoring sales performance for various brands. Demonstrated a strong understanding of consumer goods' cost structure, resulting in proposing suitable retail market prices, skillfully negotiating the cost of goods, and implementing successful seasonal promotion price strategies. ◾︎ Driving business growth by closely monitoring sales figures and implementing diverse marketing strategies, both Above the Line (ATL) and Below the Line (BTL). Successfully nurtured new vendor relationships and took a leadership role in educating team members to offer customers innovative marketing solutions, optimizing sales both online and offline. ◾︎ Leading a Japanese team of 6 members and successfully established a new division in Malaysia, overseeing the setup and operation of the distribution business model from inception. Conducted various tasks, including personnel recruitment, interviews, and salary negotiations. ◾︎ Engaged in various new business developments by collaborating with the investment community to identify investment opportunities and potential partners with significant growth prospects. Explored meaningful business collaborations and actively participated in pre-due diligence with a Malaysian company.

U.S. Market Sales and Marketing Manager AUG 2017-MAR 2018 ◾︎ Set up a new company in United States, preceded brand launch event with local co-workers and managed to open and run new counters at Barney`s New york in LA and NY. International Sales and Marketing Supervisor OCT 2016-AUG 2017 ◾︎ Monitored and managed the sales performance of beauty category products in the United States, Taiwan, Hong Kong, China, and Singapore, ensuring alignment with monthly and annual targets. This responsibility encompassed nearly 50% of the company's global business. ◾︎ Responsible for developing annual business and marketing plans in collaboration with local entities, as well as strategizing the schedule for new product launches. ◾︎ Conducted product trainings to educate subsidiary and distributor employees, enhancing their knowledge of the brand and products. Ensured effective communication of the brand story as per the brand strategy. ◾︎ Collected and analyzed local-facing issues from the local perspective to better understand market challenges. Developed and implemented targeted marketing and brand support strategies for each country, including creating appealing gifts with purchase (GWP), informative leaflets, and captivating brand videos. These efforts were aimed at boosting sales and enhancing brand presence in each market. ◾︎ Conducted frequent visits to all responsible countries and communicate the company's vision and brand strategies to subsidiaries and distributors. Engaged in strategic business discussions with retail partners such as SEPHORA, SASA, and major department stores to successfully launch our brand and secure premium counter spaces. Achieved the opening of our brand counters at top department stores in 5 ASEAN countries efficiently and effectively.

◾️Conducted new business account development in Iowa, Minnesota, Illinois, Nebraska, and Wisconsin, surpassing sales targets. ◾️ Efficiently planned and managed day-to-day business trips and tours for B2B clients. ◾️ Supported in creating marketing materials, including company monthly magazine articles and fliers. ◾️ Conducted training sessions for new employees to educate them about the agency system and provide essential sales knowledge.