Matt Hunter

Trusted by founders and executive teams as a strategic advisor and early-stage investor—particularly in product-led growth companies spanning B2B SaaS, connected fitness, mobile attribution, and gifting infrastructure. 🔸 Sendoso (Advisor) Aug 2021 – Present Sendoso is the leading sending platform for B2B sales and marketing, helping thousands of enterprise teams drive pipeline through personalized gifting and outreach. The company has raised over $150M in funding and scaled to 500+ employees globally. I advise the leadership team on product strategy, GTM alignment, and enterprise packaging—particularly as it relates to buyer personas and sales enablement. 🔸 Branch (Advisor, before full-time role) Jan – Mar 2020 Provided interim advisory support on product implications of ATT and privacy-centric attribution. Engagement transitioned into a full-time VP Product role 🔸 FightCamp (Seed Investor) 2017 – Present Invested pre-Series A in a connected fitness platform combining hardware, content, and wearables. Early thesis centered on retention dynamics in verticalized fitness content. Now a $100M+ funded company with investors including NEA, IVP, Mike Tyson, and Georges St-Pierre

Served as Chief of Staff to the GM of one of Google’s largest Ads business units (>$30B revenue, ~2,000 FTEs). Operated as a strategic and operational partner, driving alignment across product, eng, finance, HR, and global go-to-market teams. 🧭 Strategic Planning & Executive Alignment • Partnered with GM to set and execute business strategy across ~$30B portfolio • Developed exec-facing narratives for board updates, earnings prep, and cross-Google strategy syncs • Led special initiatives spanning M&A proposals, multi-quarter investment bets, and global resource models 🔁 Operating Cadence & Organizational Execution • Designed and ran the full operating rhythm: weekly exec reviews, QBRs, town halls, and offsites • Built briefing systems and templates to reduce thrash, accelerate decision-making, and support delegation • Acted as decision proxy in VP forums and exec syncs—ensuring continuity, context, and follow-through 📊 Resource Management & Business Efficiency • Owned OPEX and headcount planning across org, balancing efficiency and innovation • Drove cross-functional alignment around OKRs, team charters, and budget trade-offs during multiple re-orgs • Navigated periods of high ambiguity, including restructuring, team integration, and headcount freezes 💥 Impact Improved executive decision-making, reduced coordination overhead, and helped the org maintain strategic focus through multiple restructures and planning cycles.

Led product teams across measurement, testing and optimization for Google’s Display and YouTube Ads businesses. Focused on driving advertiser performance, advancing privacy-resilient measurement, and aligning product strategy with emerging regulatory and platform changes • Owned roadmap for advertiser value measurement, including Brand Lift, MMM integrations, and attention-based optimization • Spearheaded the strategic case for Meridian, Google’s flagship MMM platform, aligning product, research, and executive stakeholders around a new foundation for marketing measurement. Now publicly launched as the centerpiece of its marketing science strategy • Led incrementality strategy across key brand and performance marketing measurement tools • Managed multiple PMs and partnered cross-functionally with UX, engineering, legal, and GTM teams globally

Led Branch’s product strategy during the most disruptive era in mobile attribution—navigating the impact of Apple’s ATT and broader platform privacy shifts. Branch is the industry leader in deep linking and attribution infrastructure, powering performance marketing for thousands of top apps globally. 🛡 Privacy-Driven Product Strategy • Co-led response to Apple’s ATT, SKAdNetwork, and Private Relay—redefining core attribution logic and product direction • Championed privacy-forward innovation including modeled conversions, federated learning, and on-device signal use • Built internal frameworks to evaluate product bets across impact, privacy risk, and market credibility 🔁 Cross-Functional Alignment & GTM Execution • Aligned product, engineering, legal, and GTM teams around a roadmap optimized for compliance, durability, and commercial viability • Partnered with BD and sales to communicate changes to advertisers, mitigate risk, and protect revenue under regulatory/platform pressure • Supported CEO and executive team on investor communications and partner strategy during intense ecosystem scrutiny 🌪 Resilience & Organizational Leadership • Led company through pandemic-era restructuring—guiding RIF planning and later spearheading re-hiring as business rebounded • Ensured team continuity, morale, and execution velocity through turbulent macro and platform conditions 💥 Impact Helped Branch redefine its product and GTM strategy in the face of existential platform change—maintaining market leadership through innovation, clarity, and steady execution.

[Acquired by Airmap] Brought in by investors to help assess strategic options for Hangar, a startup applying computer vision and drone automation to infrastructure inspection. Hangar specialized in aerial data capture for construction sites, telecom towers, and energy infrastructure. 🤖 AI & Drone Automation • Helped position Hangar’s value as a provider of structured, repeatable drone missions enhanced by CV pipelines for site monitoring, defect detection, and compliance tracking • Clarified platform narrative around geospatial analytics, automation, and end-to-end inspection intelligence 📉 Operational Focus & Cost Discipline • Streamlined product and GTM scope to reduce burn while aligning offerings to marketable use cases • Led roadmap triage, sunset of low-ROI features, and simplification of pricing and customer messaging 💼 Acquisition & Strategic Outcome • Partnered with CEO and board to evaluate strategic paths—scale, pivot, or sale • Anchored operational execution and communications through M&A process, supporting staff retention and continuity • Successfully drove acquisition by AirMap, expanding their drone infrastructure capabilities and ensuring team integration 💥 Impact Played a key leadership role in stabilizing Hangar and delivering a strategic exit—positioning its drone AI platform as a valuable asset in the broader geospatial ecosystem. 🤖 Prior to Hangar, led product and ML initiatives at DroneDeploy, shaping enterprise adoption and data-pipeline strategy for drone-mapping solutions. • Directed roadmap for automated map stitching, 3D modeling, and object-detection pipelines. • Launched Live Map, the world’s first in-flight aerial mapping tool—delivering real-time insights to field teams via mobile UX. • Scaled adoption of computer-vision tools for volume measurement, safety compliance, and site-progress tracking across global enterprise clients.

[Acquired by Chartbeat] Led product and design during a pivotal expansion of Tubular Labs from a creator-focused video analytics platform into an enterprise-ready solution for brands, media companies, and advertisers. Helped reposition the company to serve a new class of strategic buyers navigating the rise of YouTube, Facebook, and OTT video ecosystems. 🎯 Product Strategy & Repositioning • Defined company-wide product strategy to move beyond creator analytics into brand and media intelligence • Repositioned Tubular as an enterprise solution—opening new GTM and monetization paths targeting media agencies, TV networks, and streaming platforms • Partnered with CEO and sales to align roadmap with buyer personas, pricing strategy, and commercial needs 📊 Analytics & Platform Innovation • Shipped cross-platform benchmarking tools to measure reach, engagement, and share of voice across YouTube, Facebook, and Twitter • Launched audience segmentation and time-based comparison tools used by global brands and ad agencies • Led overhaul of UI and data model to support scalable queries, deeper filtering, and advanced visualization across large video datasets 🤝 Market Validation & GTM Alignment • Collaborated directly with top media buyers, streaming platforms, and advertisers to validate use cases and inform roadmap • Helped drive enterprise adoption by building pre-sales collateral, buyer workflows, and sales training for new segments 💥 Impact Helped transform Tubular from a creator analytics tool into a cross-platform video intelligence platform used by the world’s largest media and advertising teams—positioning the company for enterprise growth

[Acquired by SensorTower] Led global product, UX, data science, research, and product marketing during App Annie’s hypergrowth—scaling revenue >10x and valuation >16x, while raising $150M+ in funding. Built and led a 50-person org across product and GTM, helping define the mobile market intelligence category and position the platform for enterprise growth 📈 Growth & Market Expansion • Grew user base from 100K to 600K+ through SEO, freemium funnel optimization, and PLG • Repositioned the brand and platform for enterprise, driving expansion into finance, media, and F500 verticals • Scaled our consumer data panel to millions of opt-in mobile users across global markets • Directed B2C acquisition campaigns to fuel mobile behavioral signal quality • Partnered with CEO/CFO on fundraising strategy and investor narratives to raise >$150M 🏢 Enterprise & GTM Strategy • Owned product portfolio across Enterprise, SMB, and Free-tier B2B products • Ran product marketing, sales enablement, and pricing strategy—delivering field collateral, positioning frameworks, pricing models, and sales training • Introduced new SKUs and packaging strategies, driving deal-size growth and market segmentation • Built product-driven GTM systems to ensure alignment between roadmap, marketing, and commercial teams 🚀 Major Releases, Innovation & M&A • Rebuilt core product into a modern SaaS suite with dashboards, benchmarking, and in-app intelligence • Shipped foundational features like App IQ, performance scoring, and early audience modeling • Led product-side diligence and integration across 3 acquisitions—merging teams, tech, and roadmaps • Built innovation sprints and prototype loops to seed future product bets 💥 Impact Grew revenue from $3M to $60M ARR in 3 years, established the business as the category leader in app market data, and laid the strategic and operational foundation for many of App Annie's / Data.ai’s later portfolio expansions.

[Acquired by Red Ventures] Helped scale Confused.com into the UK’s leading car insurance comparison site and a $750M+ annual revenue channel. Owned product strategy, digital marketing, and analytics during a pivotal growth phase—building the product team, shaping acquisition strategy, and driving sustained performance improvement 🛠 Product Leadership & Execution • Built and led a team of 12 product managers, introducing formal PM discipline and Agile (Scrum) across engineering • Acted as the connective tissue across engineering, commercial, and executive teams during rapid scale-up • Embedded experimentation, UX research, and A/B testing into the development cycle to accelerate iteration • Launched quote funnel improvements that lifted conversion by 30%, boosting policy volume and revenue 📈 Growth & Marketing Strategy • Managed one of the largest digital marketing budgets in the UK, scaling acquisition across SEM, SEO, and offline integration • Blended national TV with digital to pioneer full-funnel, cross-channel performance marketing, combining Media Mix Modelling (MMM) with multiple touch attribution (MTA) • Contributed to $750M+ in annual policy sales and $120M+ in commission revenue by scaling user acquisition alongside product improvements 📊 Analytics & Optimization • Overhauled SEO and analytics strategy—implementing multi-touch attribution models to guide channel investment • Championed data-driven decision-making across product and marketing, aligning KPIs to business goals 💥 Impact Transformed Confused.com from an early disruptor into a performance-driven, multi-channel growth engine—setting the benchmark for comparison platforms in the UK.

Served as a consultant at Bain & Company, advising Fortune 500 and regional clients across strategy, pricing, operations, and org design—often in high-stakes or turnaround contexts. Worked across EMEA and APAC, rotating through London, South Africa, and Australia. 🌍 Global, Cross-Industry Experience • Led or supported projects in mining, telecom, retail, and financial services across Europe, Africa, and Asia-Pacific • Operated in client engagements ranging from private equity deals, business transformation, and go-to-market overhauls 💎 Luxury & Natural Resources • Developed global marketing strategy for De Beers as it shifted from commodity sales to a branded “mine-to-finger” model • Supported org redesign at Anglo Platinum, driving functional clarity and new operating rhythms in South Africa 🚗 Pricing & Margin Strategy • Completely redesigned pricing strategy for a major European car rental firm, helping introduce disciplined yield management in a hyper-competitive category 📡 Cost & Transformation • Guided a cost-reduction program at Telstra, Australia’s largest telco—identifying structural savings across business units 💼 Pro Bono & Social Impact • Delivered strategy support to a London-based charity helping homeless individuals return to work—applying Bain tools to social impact

• Finance, strategy, international economics, and development • President, Oxford Economics Society; President, Link Africa Society • Member of the University Judo Team

• MIT-Tsinghua joint program focused on China strategy, global markets, and tech innovation • Focus on investment, marketing, and tech strategy • International cohort: 50% Chinese, 50% global • Graduated top 1% of class

• One-year conversion program in distributed computing, IT strategy, and systems design • Graduated with Distinction