Chiara Fischer

I supported the development of 360° product launch campaigns and monthly storytelling frameworks, creating toolkits and decks for cross-functional teams while contributing to product messaging, value propositions, and competitive assessments (PODs) to guide strategy. I conducted clinical claims research, developed consumer questionnaires, and supported gondola briefs and retailer toolkits, while also researching beauty trends and consumer insights to inform product development. In addition, I crafted product copy, contributed to the Spring 2026 pipeline, and partnered with field sales and product development teams to address consumer concerns—leading to product refinements through reformulations and improved education copy.

As a Social & Community Intern, I was responsible for clipping digital and social press mentions to build comprehensive client coverage books for COOLA and S’ABLE Labs. I also created and managed influencer seeding lists for NUDESTIX and Victoria Beckham Beauty, leveraging tools like Creator IQ and Tribe Dynamics to monitor and analyze social engagement. My role involved conducting press and social media coverage analysis using Muck Rack, as well as developing weekly trend reports and crafting Instagram content strategies with Figma and Canva. Additionally, I managed community sendouts and ensured inventory master grids were accurately maintained and up-to-date.

Interned as part of the Brand Experience (BX) Team. During my internship I assisted in developing and implementing a brand identity strategy for clients. Overlooked the customer journey, key visuals, brand storytelling and creative campaigns assisted through consumer trend research and insights.

Created a clothing line named ‘Chiara for Cruise’ in collaboration with the brand 'Cruise'. Designed clothing items, and led the creative and strategic marketing plans for first and second launch leading to all pieces selling out. Responsible for managing all social media content, leading photoshoots, and the brand’s visual identity. Instagram: @chiaraforcruise

Accompanied the buying team to select goods for the categories: Ready To Wear (RTW) and Small Leather Goods (SLG). Took part in the store’s daily management functions and learned more about Celine’s Customer Relationship Management and their cross-selling strategy.

Developed communication and proposals for future prospect brands for CJ MARES to target a younger customer for the brand. Responsible for handling prospect brands material assets and choosing orders for upcoming collections.

Minor: Digital Art & Design GPA standing: 3.94/4.00 | Dean's List for 6 semesters Relevant Coursework: Brand Strategy, Consumer Behavior, Luxury Marketing, and Retail & Merchandising