chiara bergamaschi

marketing and communication manager

About

With over 8 years experience in the marketing and advertising industry, covering both traditional and digital channels, I have worked with clients across a variety of industries including Food and Beverage, Beauty, Telco, Charity, Financial services, Fashion and Luxury. I’m a determinated professional driven by the evolution of the market with its media and passionate about planning a long-term brand strategy and communication that aim to achieve measurable goals and business results. And I’m also interested in keeping up with emerging technologies and digital contents. Specialities: Digital marketing, Content Marketing, Advertising, Strategy and planning, social media management, website development and maintenance, online PR. Coordination and management of business partners, teamworking attitude, ability to meet tight deadlines while juggling multiple projects simultaneously, extremely organized.

Country

italy

City

milan

Industry

marketing and advertising

Skill

advertising, integrated marketing, digital strategy, online advertising, marketing communications, direct marketing, marketing strategy, social media, account management, interactive advertising, strategy, marketing, crm

Experience

marketing and communication manager

temakinho

2019-10 - Present · 6 yrs 11 mos

account supervisor

young & rubicam

2015-1 - 2015-3 · 3 mos

* Key responsabilities: * Writing proposals and pitching for new business opportunities * Client management, campaign planning and delivery * Strategy, planning, creative ideas and implementation of off and online * Campaigns * Responsible for the professional growth of 1 Junior Account Executive.

account senior

young & rubicam

2013-3 - 2015-1 · 1 yr 11 mos

* TELCO * VODAFONE CONSUMER * Brand strategy and coordination between the network agencies * ATL print/OOH campaign management * FOOD * COOP * Account management * ONLINE GAMING BRAND * Pitch management * integrated campaign, brand and media strategy * COMPASS (finance) * PITCH * Pitch management * strategy, ATL and BTL campaign, digital project * UNICREDIT (finance) * PITCH * Pitch management * strategy, ATL and BTL campaign, instore communication

account executive

young & rubicam

2009-9 - 2013-3 · 3 yrs 7 mos

* FASHION * GEOX * Project leader web project * International coordinator (16 countries : Europa/Usa/Canada). * ATL campaign (TV, print, Web) * FINANCE * UniCredit * ATL campaigns: TV, print, radio; * Banner campaigns * BTL campaigns: branch posters, promotional videos * AUTOMOTIVE * Alfa Romeo * HQ international coordinator (more than 30 countries) * FOOD * LEAF Italia * Strategy analysis and brand positioning * ATL/BTL campaigns * Digital projects * Web site: optimization and improvement * COOP * ATL/BTL campaigns * Banner campaigns * P.O.S * Grandi Salumifici Italiani - Salumi del frantoio * Integrated communication – project coordinator * ATL/BTL campaigns * Web campaigns and mangement of social activities * BEAUTY * Marionnaud * Account management * CRM, DM, DEM. * ONLUS * Progetto Itaca * Account management * Holistic and integrated project, event, TV campaign * TOURISM * Tunisian Tourism Board Pitch * International coordinator

digital marketing coordinator

pal zileri

2015-3 - Present · 11 yrs 6 mos

* Key responsabilities: * Digital brand strategy (short – mid – long term) * Integrated marketing coordination with both online and offline business partners aimed at building the brand identity, equity and reputation online * Online customer journey * WW digital coordination * Website development and maintenance * Coordinate and execute daily activities on all social media channels * Social accounts set-up and overseeing daily community management and social media calendar for all social channels * Supervising the planning, creation, implementation and measurement of engaging content for brand * Overseeing weekly and monthly Website Analytics and Social Insights reporting * Content and influencer marketing * Digital PR * SEO optimization * UX test * Media: SEM/SMM/display/ DEM campaign planning

Education

università cattolica del sacro cuore

2004-1 - 2007-1 · 3 yrs 1 mo

Languages for business and communication Activities and Societies: Erasmus program, 6 months studying at Universidad Pontifica Comillas, Madrid, Spain