Chia-ling (Sabrina) Lin

-Served as a primary client contact for pitch presentations, feedback, and strategic guidance. -Developed account strategies and led full project lifecycle with a team of under 6 people to ensure clients' deliverables are met within budget and deadline. -Built integrated marketing plans for U.S. and China markets, aligning with client objectives. -Led multi-client PR and influencer campaigns to maximize brand visibility and awareness in the U.S. and China, including press pitching, media/stylist relationship building, influencer collaboration, on-site events like fashion shows and pop-ups, and co-branded partnerships. -Formulated social media strategies and oversaw channel operation, content, and engagement to enhance clients' social media presence. -Clients across the fashion, lifestyle, and tech industries include Temu, AliExpress, NEIWAI, JNBY, MOFT, Apede Mod, Holzweiler, OLEADA, BLACKHEAD, Segway, PowerVision, etc.

-Assisted a cosmetic startup in building up social media strategy from content creation to daily account management to increase digital footprint. -Analyzed data and ongoing trends in the beauty industry and delivered market insights that amplify brand strategy building.

-Developed full-scale marketing communication strategies for markets including Greater China and Taiwan from 0 to 1. Direct report to CEO. -Coordinated with Retail, EC, merchandising team to develop marketing calendar and budget. -Build up PR initiatives including brand stories pitching to relationship management with sports media & influencers to enhance brand awareness and reputation. -Developed and executed social media strategy from content creation to community management across Facebook, Instagram, and LINE to boost brand awareness and engagement. -Led digital campaigns such as Google and Facebook ads placement for holiday promotion and product roll-out, which achieved a 30% of online sales growth. -Developed customer loyalty programs including email marketing and CRM campaigns with an average 57% and 59 % increase in leads and interaction respectively on Instagram and Facebook.

PR / Communication Execution and Strategy -Worked cross-functionally with EC, Merchandising, and retail operation teams to develop annual marketing communication strategies, calendars, and budget. Direct report to Marketing Director. -Managed PR initiatives from project planning to execution to promote collection roll-out, brand partnership, brand ambassador program, influencer campaigns, fashion shows, and retail events. -Worked closely with PR agencies to ensure publicity strategies were well executed, including media relationship building, media day, brand stories pitching, and targeting editorial coverages and celebrities/KOL exposures. -Assisted Marketing Director in managing co-branded projects including Pepsi, Maybelline NY, Champion, Swarovski, BE@RBRICK, UltraChina, Keith Haring across multichannel. Digital Marketing Execution and Strategy -Managed social media calendar and assets planning throughout social content creation, digital campaign execution, digital PR implementation across WeChat, Weibo, and TikTok. -Developed and executed digital and social media campaigns including digital paid & organic influencer collaborations and digital media placement to boost brand visibility and reputation. -Supported EC team to identify opportunities in creating ideation & content for key commercial moments including but not limited to 618 and Double 11 festivals.

-Developed and executed brand communication strategies including digital marketing and PR initiatives. Direct report to Marketing Manager. -Managed PR samples and initiated PR seeding programs. -Built up digital marketing strategies and content for Weibo and WeChat.

Rebranding Strategy and Management -Founding member of the global brand department and direct report to the Global -Brand Manager with the responsibility of 3 brands including Stella Luna, What For, and S by Stella. -Coordinated the Stella Luna rebranding project across brand diagnosis, product innovation, Communication, and PR strategy to increase brand exposures, consumer engagement, and reach wholesale sales target. -Coordinated with Paris creative team to developed rebranding strategy for What For. -Managed new brand (S by Stella) roll-out from brand assets building to global communication strategy development. Global Communication and Management -Coordinated with cross-functional partners (creative, social media, and PR) and cross-department teams in Paris and Italy to ensure seamless execution in global marketing initiatives. -Managed global PR agencies in LA, HK, and Paris in the implementation of influencer collaboration, brand events, press day (2 times/year), and media buying. -Assisted in developing social media strategy from content creation to campaign execution on WeChat to ensure brand consistency and boost engagement. -Assisted in building up localized marketing strategy in China to support content creation, trending products shaping, and PR and social media strategy. -Coordinated advertising campaign and EC shooting from product concept brief to production Wholesale Customer Relationship Management -Communicated with global retail partners including Lane Crawford, Barneys, and Isetan for marketing support. -Coordinated sales presentations 4 times a year in Paris and SH. -Executed brand event in HK lane Crawford event and press day.

-Coordinated between design team in Italy and production team in China to monitor product development. -Assisted designers in product development from prototype stage to sales sample production and improved product assortment by coordinating with the merchandise team. -Organized seasonal buying meetings to introduce design concepts to wholesale and retail clients. -Established and managed design concept, brand content, and marketing materials; created FAB by collection and styles for merchandising, sales, and marketing teams.

-Assisted designer in pattern making, sample production, and graphic design. -Assisted in merchandising packaging and delivery.