Chi Hoang

- E-commerce Channel Management: Directly managed and scaled operations across omnichannel platforms (Shopee, TikTok Shop, Lazada, D2C website, and B2B/B2B2C channels), ensuring brand consistency and optimal sales performance. - Strategic Planning & Execution: Formulated and deployed annual, quarterly, and monthly business development strategies tailored to maximize growth on each specific channel. - KPI & Financial Oversight: Accountable for the PnL and meticulous monitoring of key metrics: Revenue (REV), Conversion Rate (CR), CIR, ROAS, and Gross Margin (GM) to drive profitable outcomes. - Results-Oriented Growth: Delivered outstanding MoM Revenue Growth of 20% to 50% and consistently ensured PnL profitability increased by 10% to 20% MoM through strategic resource allocation. - Performance Optimization: Analyzed market trends and platform data to continuously optimize merchandising, pricing, and advertising campaigns for maximized efficiency and ROAS improvement.

- Develop and execute media strategies to drive traffic, conversions, and revenue for e-commerce platforms. Oversee the end-to-end media planning process, including audience segmentation, channel selection, budget allocation, and performance tracking. - Managed and held primary responsibility for: Oversight of digital marketing budgets on a monthly, quarterly, and annual basis. Inventory management aligned with sales forecasts and strategies. Key operational metrics, achieving a Customer Retention Rate 45%, Conversion Rate (CR) of 2-3%, Return Rate of < 8%, and ensuring timely order processing and delivery within 48 hours. - Spearheaded the creation & operations of an omnichannel system across 50 stores nationwide, generating over $10 million in annual revenue. Drove Hoang Phuc's website to achieve a top 5 ranking among fashion e-commerce platforms in 2021-2022. - Pioneered one of the first lobal brand launches on TikTok Shop, establishing an in-house livestream team that generated $1 million in monthly revenue. - Contributed to e-commerce (website, shopee, tiktok, lazada ...) growth, with revenue now accounting for 30% of total system revenue and an annual growth rate ranging from 50% to 200%. - Honored as one of the first six key members to receive the ESOP award in 2022 for outstanding contributions to the company.