Chhavi Kad

-Brand strategy for the unifier loyalty program spanning across the ITC Hotels chain -Revamp the brand imagery basis research insights -Marketing spends and utilisation -Targeted strategy to leverage online and offline channels to meet programme objectives -Customer engagement through a segmented strategy -Conceptualise new channels and products to enhance customer loyalty

- Integrated content led multi-channel marketing strategy & customer lifecycle management through relevant channels -Redesign the brand strategy for the loyalty program -Maintain marketing collaterals (physical and digital) to meet marketing objectives -Digital, targeted and on ground activities/ offers for acquisition, engagement and retention objectives -Partner with various brands and vendors for member engagement -Optimise the marketing spends to meet the business objectives -Conceptualising and launching new products to enhance loyalty

• Web Analysis: Role is to strategise, design and execute digital campaigns for various brands of an FMCG firm basis the business requirement and studying consumer behaviour • Campaign Management: Provide strategic insights through Adobe and Google Analytics Reports on the basis of data fetched and designing/implementing campaigns based on the delivery reports • Content Development: Developing marketing learning boards, automation tool analysis and suggesting custom solutions to clients basis the feasibility analysis • Digital Delivery Project: Role is to do requirements gathering, campaign designing, customer data mapping, development and deployment of campaign solutions across a variety of different package solutions with client defined custom solution for a major healthcare client

• B-2-B Market Research through sampling, studying consumer behavior and designing opportunity matrix for targeted customers: Doctors, Salesperson and Patients • Analyzing competitive environment for defensive marketing and penetrating New Markets(Hospitals) for customer acquisition • Relationship and Service Marketing strategies to deliver Value to the customers pertaining to core competencies of the product basis the Five-Stage Model

• Onsite Client Business Requirement gathering in Retail Project (Walgreens) and developing a competent application as per appreciable business standards • Worked as a Java Tester ensuring the best performance, quality and responsiveness of application • Handling entire Regression Module and ensuring coordination among team members for smooth progress of work

•Event Coordinator and headed Speaker Management Team for CONVENTUS’16 •Launched Monthly Marketing Newsletter: “ Marketing Directions ” to keep batch updated about the happenings in marketing from industry perspective •Member,Organizing Committee- Kritva’16 •Member, Organising committee for Doctoral Colloquium & Digital Conference in first International Conference on Innovative Brand Building through Digital Marketing