cheyenne langkamp

* Read and comment on approximately ten student papers twice a semester * Guide collaborative peer-to-peer conferences twice a semester to review comments and develop revision strategies * Study pedagogical strategies for writing instruction in secondary education * Conducted semester-long independent research project on current writing instruction techniques with a focus on digital communication as part of a 3 credit course during fall 2013

* Wrote approximately one story per week * Pitched local, state and national stories for the alternative weekly news cycle * Produced additional multimedia and social media content for pieces when relevant * Covered breaking news events such as the ruling that found Wisconsin's ban on gay marriage unconstitutional

* Worked as an economics tutor at a center focused on helping first-generation, low-income, and multicultural underrepresented students feel welcome and supported on campus * Met with two assigned students at least once a week to discuss assignments * Collaborate with students to develop study strategies * Created weekly exercises and worksheets to accompany students’ classroom activities * Served as a substitute Lead Academic Mentor directing small-group question and answer sessions

* Assisted in ideating effective research proposals to deliver on client objectives and expectations * Uncovered deep emotional insights through qualitative studies * Distilled quantitative research results into workable implications * Drafted target consumer profiles, study questionnaires, discussion guides and findings reports * Established positive relationships with outside suppliers and act as primary contact throughout course of project * Monitored project budgets and timelines from start through completion * Sample client list: Culver's, CUNA, University of Wisconsin-Whitewater

* Wrote social media and blog copy combining knowledge of the target, strategy and brand voice * Researched relevant media editorial calendars and influencers to pinpoint pitch opportunities * Concepted content and mapped out timing for various social media platforms

* Translate business objectives into communications objectives * Understand and advocate for the target audience throughout campaign/project development * Define KPIs for all platforms and initiatives, regularly reporting on progress and recommending optimizations * Work closely with all departments throughout project implementation to ensure strategic alignment * Sample client list: Cobb-Vantress, Monsanto Company - North America, Europe

* Write creative briefs that spark the interest of internal teams and align with client objectives * Analyze engagement metrics to measure performance by message and by channel * Provide Strategy department with support, secondary research and more * Sample client list: Build-A-Bear Workshop, Monsanto Company, USFRA

* Accountable to client and agency to lead insightful, transforming strategies across CPG clients * Represent the needs, drives and voice of the consumer (or shopper) to client and agency teams * Author clear and inspiring creative briefs and strategic business presentations * Compile and distill consumer research, with a focus on shopper marketing and retail insights

Summer 2013 study abroad program

Journalism double track—reporting, strategic communication Cumulative GPA: 3.8 Activities and Societies: Phi Betta Kappa, The Daily Cardinal, Associated Students of Madison