Che Wei Lee

- Defined core KPIs and used Google Looker to close decision gaps caused by manual reporting; standardized sales and production dashboards, raising operational efficiency by 30% and reducing back-and-forth communication by 80%. - Led sales and P&L analysis to strengthen profitability; identified key revenue drivers and cost risks, providing insights that guided annual planning and resource allocation. - Managed SEO and Google Ads campaigns to expand digital market share; executed data-driven optimizations that drove consecutive quarterly online search revenue growth of 31%, 104%, 87%, and 66%.

- Produced 40+ reports analyzing customer retention, acquisition, and trends across SaaS and adjacent markets; turned insights into strategic frameworks that supported executive decision-making. - Acted as Project Coordinator for US, Japan, and EU projects focused on precision-marketing challenges; coordinated global resources for 10+ clients to build strategies based on consumer behavior and improve audience targeting and marketing layouts. - Developed 3 interactive dashboards using Tableau and Google Looker to visualize complex KPIs; turned data into clear, user-friendly charts that improved transparency and real-time monitoring. - Integrated SQL queries and advanced Excel functions to automate manual data-cleaning steps; reduced processing time by 50%+ and strengthened data accuracy. - Collaborated with PM, RD, and Sales teams to plan event tracking for 3 B2C apps and 2 B2B services; ensured data specifications aligned directly with business objectives. - Established periodic event-tracking audits to maintain system stability and cost efficiency; optimized the data-collection architecture, reducing server load and improving resource efficiency by 15%.

- Connected Ticketing, OMO Retail, and Membership systems to break down data silos; worked with vendors and internal stakeholders to align backend integrations, creating a Single User Identity (One ID) for a fully connected data ecosystem.

- Oversaw full-cycle management of multiple projects to optimize resource allocation; established reporting loops with executives to clear bottlenecks, while controlling budget utilization at an 85-95% efficiency rate to ensure on-time delivery. - Aligned Marketing, Operations, and Team departments through annual strategic planning to unify organizational goals; turned complex requirements into a clear operating plan with defined KPIs and execution targets. - Led ERP implementation and architecture planning to eliminate manual dependencies and close standardization gaps; built SOPs and an Approval Matrix that supported digital transformation and boosted operational efficiency.

Assisting in system implementation, including Enterprise Resource Planning Business System (ERP) and Process Management System - Organized data, which were from the different system, and imported to the ERP - Collaborated with senior executives to enhance process efficiency - Designed computer skills courses for colleagues - Trained colleagues about computer skills and MS office

• President, Student Association of Department • First prize in the Graduation Project Contest