Cheung Kwan Ho

Overall, I lead and manage a team of marketing executives to implement comprehensive B2B and B2C engagement strategies across online and offline channels. By leveraging paid, owned, and earned media, we aim to maximize customer acquisition and capitalize on sales opportunities at every touchpoint. Social Media & Content Marketing • Spearhead the development and execution of impactful content marketing initiatives designed to drive traffic, boost engagement, generate leads, and enhance sales and customer retention across Canon's diverse brand portfolio on various social media and digital platforms. • Identify and establish strategic partnerships with brands to expand the reach of the Canon brand and its products through collaborative online and offline initiatives. E-commerce • Propel sales on Canon's official e-commerce store through an integrated marketing strategy encompassing CRM, marketing automation, online promotions, content marketing, social media management, SEO, SEM, EDM, and strategic collaborations. • Drive campaign optimization using robust data analysis and lead technology enhancement projects for existing e-commerce platforms to improve the customer shopping experience. Event Management and Support • Directly manage a team to collaborate with cross-functional teams such as Product Marketing, Sales, and Corporate Strategy to strategize and execute a variety of large-scale, high-profile Canon B2B and B2C events—including product launches, dealer engagement, trade shows, business conferences, and community/media/influencer outreach. • Oversee the entire event management process, from planning and stakeholder engagement to delivery and post-event evaluation, ensuring seamless execution and impactful outcomes that are aligned with business objectives and requirements. Visual Merchandising • Enhance retail brand visibility and increase foot traffic to Canon’s Superstores and key dealers by deploying effective indoor point-of-purchase (POP) displays.

Marketing/ Business development: • Spearheaded business development activities across company through development of existing and new partnerships, innovative strategy formulation, and applying consultative selling experience in Canon business transformation solutions for large enterprises and government agencies. • Championed software development project activities including external partnerships with software architects and technical leads to develop new software and digital products to enhance Canon’s range of solutions. Marketing/ Channel management: • Developed go-to-market strategy and designed attractive incentive and reward programs, including conception of mutual performance objectives, financial targets, and critical milestones, to create strong win-win partnerships with key distributors and partners. • Created, recommended and implemented approved channel strategies and campaigns, as well as new programs and policies that facilitated achievement of sales targets by key distributors and channel partners.

Marketing: • Work with the company’s CEO to conceptualize, develop and implement integrated corporate branding and public relations strategies to promote HCS and its services to reach out to corporations and PMETs. • Work with media agency to develop broad-based outreach channels including print advertisement, advertorials and magazine to build brand awareness and increase sales. • Develop trade outreach channels such as Breakfast learning, CEO Roundtable series, Road shows and Conferences targeted at corporate leaders, top executives, HR Professionals and PMETs. • Responsible for the content management of corporate publications and marketing collaterals including courseware, brochures, newsletters, publicity materials, webpage contents and website maintenance. • Internal and external communications with various stakeholders such as government agencies, customers and the media, and perform media relations tasks such as writing of news releases, drafting speeches, pitching story ideas, managing media queries for HCS corporate events. • Manage and plan marketing budgets. Business Development: • Formulate business proposals to potential customers including SMEs, government agencies and overseas clients to expand the company’s customer base. • Organiser for the company’s quarterly Joint Committee meeting with the Singapore Workforce Development Agency(WDA) including coordination with WDA officials, documentation of company’s business performance, and preparation of business report and presentation materials. • Manage and service key corporate accounts to maintain business performance and increase sales.

Venue Development/Project Management: • Lead and integrate the operational requirements of multiple stakeholders for the competition venues, including the International Olympic Committee, International Federations and local authorities. • Prepare and oversee the tender procurement and contract administration for the various competition venues. • Lead and manage the appointed contractors to ensure the requirement and standards for the venue exacted by the various stakeholders are fulfilled, and are delivered on time and within budget. Achievements • Project management of contract works which amounted to over S$3million for competition venues (Kallang Tennis Centre, Kallang Field, Tampines Bike Park, The Float@Marina Bay) under my assignment. All the venues were all competed within the original budget and timeline given by the various stakeholders. • Main trainer and liaison for volunteers and seconded officers from other government agencies.

Sales & Marketing: • To prospect for, attend to and secure potential tenants and retaining existing tenants for a portfolio of retail, office, and residential properties. • Plan and carry out marketing research and other activities such as cold visit, calls and advertisements. Co-ordinate & liaise with other marketing agents to generate new leads. • Negotiate and finalize lease agreements and other lease documentation with tenants. • Prepare market analysis reports to the company’s Executive Director including new leads, competitor’s analysis, pricing, availability of properties, occupancy rate and other up-to-date information in the Singapore’s real estate market, and formulate strategies to improve the competitiveness of the property market namely in the residential and commercial sectors.

NUS Business School Exchange Programme