Chetanya Chaudhary

Project Manager @ Cluster Innovation Centre, University of Delhi (Education)

About

As a project manager at Cluster Innovation Centre, University of Delhi, I lead and coordinate various innovative and interdisciplinary projects that aim to solve real-world problems and create social impact. I work with a diverse team of students, faculty, researchers, and industry partners, and manage the project lifecycle from ideation to implementation, ensuring quality, timeliness, and budget adherence. I have a MBA from School of Open Learning (DU SOL), University of Delhi, and a BCom from Shaheed Bhagat Singh College, where I gained a strong foundation in business administration, management, and commerce. I also have an elementary level of proficiency in Chinese language, which I acquired from Shri Guru Tegh Bahadur Khalsa College, University of Delhi. Additionally, I have developed skills in online marketing, content marketing, and Google Analytics, which I applied in my previous role as a senior sales executive at Best Fare Destination, where I increased online sales and customer retention by creating and optimizing engaging and relevant content for various travel platforms. I am highly motivated and accomplished, with a proven record of driving success through strategic planning, effective project handling, and a results-oriented approach. I excel in fast-paced environments, delivering exceptional outcomes. I seek new challenges to contribute to the success of forward-thinking organizations.

Country

India

City

Delhi

Industry

Higher Education

Skill

Google Merchant Center, Google Search Console, Meta-analysis, Freshworks CRM, Pinterest Marketing, DV 360, Drip Marketing, MailChimp, Programmatic Media Buying, Social Media Marketing, Media Planning, Media Buying, Budget Management & Financial Oversight, Procurement & Purchase Management, Team Leadership & Coordination, Reporting & Documentation, Digital Communications & Website Management, Data Tracking & Analysis, Workshop Facilitation & Training, Initiative Promotion & Stakeholder Engagement

Experience

Project Manager

Cluster Innovation Centre, University of Delhi (Education)

2024-4 - Present · 2 yrs 6 mos

North Delhi, Delhi, India

Managed an annual budget of ₹1.5 Cr, overseeing procurement, approvals, and detailed documentation to ensure financial compliance. Directed and motivated a 20-member team responsible for reporting, documentation, and cross-departmental coordination. Oversaw digital communications, website maintenance, and data tracking systems to enhance transparency and engagement. Conducted workshops and actively promoted CIC initiatives across the university, fostering innovation and entrepreneurship. Represented the university as a jury member at incubation events, reviewing and shortlisting startups for incubation while monitoring their eligibility and progress.

Digital Marketing Executive

Best Fare Destination

2022-4 - 2024-3 · 2 yrs

Gurugram, Haryana, India

Led the planning and execution of PPC campaigns with a focus on driving high-intent, call-based lead generation. Managed real-time bidding (RTB) advertising across third-party platforms to effectively extend audience reach. Optimized campaign performance by refining targeting strategies, budget allocations, and ad placements across Google and Meta. Utilized data analytics to reduce cost-per-click (CPC) and enhance overall conversion rates. Collaborated with creative teams to ensure campaign assets were aligned with strategic objectives. Oversaw Meta platform activities to strengthen brand engagement and visibility. Coordinated with developers to maintain optimal website performance and user experience. Partnered with sales teams to evaluate lead quality and support continuous improvement in conversion outcomes.

Information Technology Support Engineer

Info Edge India Ltd

2020-3 - 2022-3 · 2 yrs 1 mo

Noida, Uttar Pradesh, India

Diagnosed and resolved a range of technical, software, and network-related issues to maintain seamless business operations. Provided hands-on support for IT infrastructure critical to service uptime and overall customer success. Developed and maintained standard operating procedures (SOPs), contributing to improved internal coordination and efficiency within the IT function.

Academic Technology Associate

Mathematical Sciences Foundation

2018-3 - 2020-1 · 1 yr 11 mos

New Delhi, Delhi, India

I successfully trained more than 100 students in Microsoft Office and various digital productivity tools, empowering them with essential skills. Additionally, I played a key role in organizing and digitizing official records to boost institutional efficiency. I also supported administrative functions by implementing automation techniques and establishing documentation best practices to streamline workflows and improve overall productivity.