Shen Zhiyue
Product Manager @ BlueFocus
About
Great things happen when you step out of your comfort zone!! I am a student with a deep passion for the synergy of financial technology, data analysis, and software development. My recent admission to the ECIC program at the University of Hong Kong is a stepping stone towards my goal of mastering these fields. With a solid foundation in international business and economics, I am equipped to innovate within the financial sector, particularly excited by the transformative potential of software in financial services and the burgeoning landscape of AI-generated content (AIGC). My proactive learning approach and commitment to excellence are evident in my academic achievements and hands-on experiences in strategic planning and digital transformation. Driven by the desire to solve financial challenges with technology, I am keen to bring my skills to a visionary company like Google, where I can grow and make a meaningful impact.
Hong Kong SAR
Hong Kong
Computer Software
Prompt Design, Prompt Engineering, Web Design, Global E-Commerce, AIGC, Digital Strategy, Financial Modeling, Database Development, Hosting Events, Data Analysis, WordPress, Figma (Software), Web Development, Project Management, operator, 审计, 数据库管理, Relational Data Modeling, Strategic Planning, Marketing Strategy
Experience

Product Manager
Shanghai, China
E-Commerce Product Developer 1. Designed and developed a POD (Print on Demand) for an e-commerce plugin tailored for the pet category, leveraging advanced AI models like Midjourney and DALLE-3 for generating creative prompts. 2. Conducted thorough competitive analysis and produced comprehensive documentation, including interaction design analysis of rival products. 3. Utilized Figma to craft detailed UI prototypes for the Shopify plugin, ensuring a seamless user experience. 4. Collaborated closely with the development team to integrate APIs and successfully launch the plugin, achieving market penetration and user adoption. Social Media Operations Specialist 1. Managed social media content strategy, significantly increasing company visibility through original content creation and posting on major domestic platforms. 2. Developed and maintained data models to track performance metrics, leading to informed decisions and optimization of social media campaigns. Web Development & Design Lead 1. Spearheaded the design and development of the company's official website and landing pages for mobile devices, showcasing a modern and responsive design. 2. Employed WordPress to effectively design and build the front-end of the website, enhancing user engagement and conversion rates.

President
Shanghai, China
1. Responsible for the promotion of PwC's 2022 autumn recruitment program both on and off-campus, planned and executed the organization of three university-level information sessions with over 300 attendees each, and exceeded the internal referral plan by 316%. 2. Independently designed three promotional posters and wrote four articles; managed the operations of six communities totaling 928 members. 3. Assisted the HR team in planning and recruiting for the LEAP Campus Club in 2023. 4. Invited as a guest to participate in PwC's 2023 autumn recruitment national live stream; served as the host for the LEAP Campus Club's national events.

Auditor
Shanghai, China
1. Issued independently 13 drafts of annual audit reports of public offering fund products of Bank of Communications Schroder Fund Management Co., Ltd. 2. Responded to demands of customer companies, and completed construction and maintenance of the project team database independently. 3. Assisted project team in the completion of 216 bank confirmation requests, the preparation of audit working papers and sorting and filing of audit materials. 4. Completed tests of audit reports of China International Fund Management Co., Ltd.

Strategy Consultant
Shanghai, China
1. Utilized CRM, SQL and SPSS for customer data cleansing and analysis, used EXCEL to build customer rating models in three key tracks: e-commerce, games and mobile applications, and completed customer strategic diagnosis. 2. Organized digital marketing industry information on Oalur, Shopee and Data.ai, employed Similarweb to analyze website data, helped with industry analysis of personal loan and photo editing apps for overseas business, completed a market research report on 4X Marching Combat Games in North America, Hong Kong and Macau and contributed to the 2023 global SLG games market research report. 3. Analyzed data on GWI, provided solutions in the form of user profile reports for localized marketing for overseas business in Thailand, Japan and North America and provided value recommendations to the creative and ad optimization department . 4. Assist with the company's digitalization projects and actively communicate with the product, creative, optimization and other business departments .

Website Developer
Shanghai, China
1. Participated in the functional design and optimization of the enterprise information security portal, including helping design and launch enterprise information security website to reduce pressure of early website operation by 80%. 2. Developed insights into user needs, development trends and industry dynamics related to network information security 3. Took charge of topic selection, data collection, article writing and typesetting of 88 cybersecurity-related articles alone according to user portrait and publicity strategy.
Shen Zhiyue's Contact Information
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