cheryl schutz

vice president, destination intelligence and account services

About

A proven executive with exemplary track record of designing and introducing new research products, on-time delivery, and reducing costs and manpower while improving quality. Expertise in syndicated and custom qualitative and quantitative market research methods. Extensive experience providing research solutions and analyses that make sense to clients.

Country

united states

City

washington

Industry

market research

Skill

research design, market research, customer insight, marketing, segmentation, analysis, advertising, market analysis, quantitative research, data analysis, business management, business development, research, analytical skills, analytics, team management, survey design

Experience

vice president, research

perq/hci

1990-10 - 2004-7 · 13 yrs 10 mos

Set protocols for all syndicated and custom media research. Directed project design, methodology, sampling and incentive strategies. Managed data acquisition and analysis, graphics, and production with a staff of 5. Through development of cost savings and quality procedures was able to reduce expenses by 10% and staffing by 25%, while developing over 150 unique questionnaires and conducting over 50,000 mailings to health care professionals annually. Consulted with manufacturer, advertising agency and publisher clients interpreting data and developing marketing strategies. Provided input to the development of the industry's first online delivery and planning product that recaptured a significant number of lost clients. Memberships: Advertising Research Foundation (ARF); Marketing Research Association (MRA)