Cheryl Perry

As the Head of E-Commerce at Cloth & Paper, I lead the strategy behind our digital customer experience, focusing on conversion optimization, customer retention, and brand loyalty. My role is a blend of data-driven decision-making, cross-functional collaboration, and customer-first innovation, ensuring that every touchpoint—from the first site visit to post-purchase engagement—is seamless and impactful. I oversee teams including Customer Service, Email Marketing, Paid Advertising, UX/UI Design, Photography, and E-Commerce Merchandising, working to enhance the online shopping experience while driving return customer traffic and revenue growth. Through strategic execution, I focus on: ✅ Optimizing the customer journey to increase retention and conversion rates ✅ Enhancing e-commerce operations by streamlining processes and improving site performance ✅ Leading high-performing teams and ensuring cross-functional alignment with Marketing, Product, and Operations ✅ Leveraging data & insights to refine email marketing, loyalty programs, and personalized experiences Passionate about creating world-class e-commerce experiences, I thrive in environments that challenge the status quo, push creative boundaries, and elevate digital shopping to a luxury standard.