cheryl blad

* Create email marketing campaigns to promote Cymax products and services * Segment lists for email sends based on user behaviors, engagement, and website interactions * Grow our email list through organic email acquisition efforts * Email marketing strategy involving content planning, development, testing and deployment * Proofread emails for clarity, grammar, and spelling * Mobile first email template design, production with some programming * Email marketing platform research, proposals, and integration project management * Managed email reputation and health by monitoring and connecting with ESPs * Problem solved domain related email issues like verficiation, spam filtres and blacklisting * Reporting and analyzation of email enagement, top performing products & campaigns * Provided email program reports to CEO and Board of Directors * Marketing support for eCommerce sales, product launches, customers, and sister companies * Helped manage the Cymax Affiliate Program with Email Marketing promotions to CJ Publishers

* Account coordination in a fast-paced print company specializing in bringing brands to life * Helped coordinate the KalTire vehicle rebranding across Canada in 2015 * Assisted Sales Team with the promotion and selling of products and services * Prepared internal request orders for quotations after reviewing customer requests * Coordinated samples, proofs and product for small and large business clients * Main point of contact for customers until product is recieved * Entering all product orders into CRM cystomer * Providing customer service support where needed

* Worked as an external contractor with Vega's digital marketing team for 3+ years * Assisted on many different marketing initiatives as support for website updates & email * Helped with the population and launch of Vega's eStore using Magento, Wordpress and NetSuite * Managed QA process for the duration of Vega's website development and launch * Email template production using HTML and CSS coding * Assembled email newsletters on a weekly bases using hard-coded html templates * Large scale asset coordination including image resizing and specific naming & filing conventions * Affiliate managing using Commission Junction including uploading ads and producing emails * Approving publishers based on criteria set out by Vega * Adding/Formatting Vega Blog Posts and Recipes

* Team lead, programming of web applications, trouble shooting issues * Managed the ticket system and priorities for incoming web development jobs * Responsible for handling and escalating support tickets * Supported, updated and documented all internal legacy systems * Data warehousing and SQL query generation for business and financial needs * Audited in-house billing system on a monthly basis to find manual entry errors * Designed and implemented Message Studio - a solution to eliminate manual pulling of email lists * Provided support to the Direct Email team regarding advanced list queries with MySQL * Provided CEO/CFO Financial reports on tight deadlines * Analysis and design of databases and use interfaces * Provided technical training for new employees * Created and tested online order forms * Created company best practice, policies and how to documents

* Answered support calls for IMC customers regarding product, technical issues, how tos and more * Responsible for website updates for product information * Coordination and launch of sales campaigns landing pages * Campaign and website analysis and tracking * Supported operations, finance and marketing teams with product launches and updates