
cheryl abboo
market research and commercial support executive
About
I have worked in the Market Research industry for 8 years, specifically doing market research within the radio industry. I have a Masters Degree in Media Studies from The University of the Witwatersrand.
south africa
johannesburg
broadcast media
broadcast, research, radio broadcasting, analysis, radio, new media, qualitative research, marketing research, manual coding in telmar, panel management, creating surveys and quick polls, competent communicator, organising and running music tests, attention to detail, presentations, graphing, desktop research, powerpoint, excel
Experience

researcher
friedrich ebert foundation
Conducted research on the situation of government controlled/state owned print media in Botswana and Namibia. This research required me to examine the print media environment in both these countries. It also involved examinations of the government’s relationship with the print media and the media policies in both countries. This research had to be presented in the form of a report, which covered various aspects.

tutor and tutor supervisor
university of the witwatersrand
Tutored a first year media class as part of my university scholarship agreement. In fulfilling this requirement, I attended tutor-training workshops over a four-month period. I acted as supervisor to the media tutors in 2007. My duties included: conducting tutorials when necessary (first and second year), keeping track of student attendance, tending to problems that tutors and students had, and general administrative work concerning tutorials and the media courses for first and second year. I also marked 1st year examinations.

intern
the media magazine
Interned at the Media Magazine for one month in January 2006, which required me to conduct telephonic interviews, surveys, research, and write small articles. The internship was a learning experience for me. Unfortunately, the company encountered some legal problems, which resulted in the conclusion of my internship.

promoter
midnight oil
Worked for the promotion company Midnight Oil/Y-knot Promotions where I promoted various products. The job specifically required me to interact with customers.

information staffer
sportsman’s warehouse
Reception duties, Refunds, Assisting the Head Cashier, Public announcements,Filing.

market research and commercial support executive
yfm

market researcher
primedia broadcasting
* Coordinating all aspects of qualitative, quantitative and ad hoc consumer research projects * In-depth data analysis and insights in various formats, utilising available databases * Manage day to day research information requests * Analysis of adhoc industry reports and forecasts * Digital & social media stats and presentations * Research panel management
Education
university of the witwatersrand
media studies
cheryl abboo's Contact Information
Phone
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