cheryl abboo

cheryl abboo

market research and commercial support executive

About

I have worked in the Market Research industry for 8 years, specifically doing market research within the radio industry. I have a Masters Degree in Media Studies from The University of the Witwatersrand.

Country

south africa

City

johannesburg

Industry

broadcast media

Skill

broadcast, research, radio broadcasting, analysis, radio, new media, qualitative research, marketing research, manual coding in telmar, panel management, creating surveys and quick polls, competent communicator, organising and running music tests, attention to detail, presentations, graphing, desktop research, powerpoint, excel

Experience

friedrich ebert foundation

researcher

friedrich ebert foundation

2008-3 - 2008-7 · 5 mos

Conducted research on the situation of government controlled/state owned print media in Botswana and Namibia. This research required me to examine the print media environment in both these countries. It also involved examinations of the government’s relationship with the print media and the media policies in both countries. This research had to be presented in the form of a report, which covered various aspects.

university of the witwatersrand

tutor and tutor supervisor

university of the witwatersrand

2006-1 - 2007-1 · 1 yr 1 mo

Tutored a first year media class as part of my university scholarship agreement. In fulfilling this requirement, I attended tutor-training workshops over a four-month period. I acted as supervisor to the media tutors in 2007. My duties included: conducting tutorials when necessary (first and second year), keeping track of student attendance, tending to problems that tutors and students had, and general administrative work concerning tutorials and the media courses for first and second year. I also marked 1st year examinations.

the media magazine

intern

the media magazine

2006-1 - 2006-1 · 1 mo

Interned at the Media Magazine for one month in January 2006, which required me to conduct telephonic interviews, surveys, research, and write small articles. The internship was a learning experience for me. Unfortunately, the company encountered some legal problems, which resulted in the conclusion of my internship.

midnight oil

promoter

midnight oil

2005-1 - 2005-1 · 1 mo

Worked for the promotion company Midnight Oil/Y-knot Promotions where I promoted various products. The job specifically required me to interact with customers.

sportsman’s warehouse

information staffer

sportsman’s warehouse

2003-12 - 2004-12 · 1 yr 1 mo

Reception duties, Refunds, Assisting the Head Cashier, Public announcements,Filing.

yfm

market research and commercial support executive

yfm

2017-4 - Present · 9 yrs 5 mos
primedia broadcasting

market researcher

primedia broadcasting

2008-10 - 2017-4 · 8 yrs 7 mos

* Coordinating all aspects of qualitative, quantitative and ad hoc consumer research projects * In-depth data analysis and insights in various formats, utilising available databases * Manage day to day research information requests * Analysis of adhoc industry reports and forecasts * Digital & social media stats and presentations * Research panel management

Education

university of the witwatersrand

university of the witwatersrand

media studies

2003-1 - 2008-1 · 5 yrs 1 mo

cheryl abboo's Contact Information

Email

******@***.com

Phone

(**) *** ****

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