Cherry Guan

Proven strategic ownership at global category management for resins, driving sourcing strategies, budgeting & forecasting, and delivered measurable cost savings and portfolio optimization with contracts & auctions, tolling, make‑or‑buy, supplier partnership management, supply risk mitigation and drive profitability

- Defined market positioning and growth strategy for the regional Isocyanates business, steering performance through full P&L levers including budget control, pricing governance, and key account development. - Maximized profitability and asset utilization for ~800 kt production capacity by leading allocation planning across three production facilities, systematically prioritizing high margin market opportunities. - Optimized the product portfolio and initiated product investment decisions to strengthen long term supply reliability and competitiveness in the region. - Led regional S&OP demand validation, aligning forecasts and allocation decisions with cross functional stakeholders (Sales, SCM, Operations, Finance). - Delivered cost reduction initiatives in logistics and inventory, working closely with the SCM team to improve cost efficiency and working capital performance.

- Delivered 20% year‑over‑year growth in a key health market by leading new product launch campaigns and establishing strategic distributor partnerships, successfully expanding into new customer segments. - Led multiple high‑impact strategic marketing initiatives & projects, identifying business opportunities and drive business growth through close collaboration with internal functions and external stakeholders, delivering value-adding solutions by leveraging our expertise - Provided direct decision support to senior management by delivering management‑ready analyses on M&A feasibility, asset optimization, and competitive market dynamics, strengthening strategic and investment decisions. - Built recognized expertise in the vitamins and carotenoids value chain, covering new investments, capacity developments, and patent landscapes, supported by a strong industry network that enhanced market transparency and competitive intelligence

- Demonstrated strong leadership through consistent over‑achievement of sales targets over multiple years, setting performance benchmarks and driving results. - Took ownership of both key accounts and distribution channels, leading cross‑regional collaboration to resolve complex customer challenges and strengthen long‑term partnerships. - Proactively drove business growth across both established and new customer segments by aligning internal stakeholders, anticipating customer needs, and translating opportunities into sustainable commercial outcomes.

Recognized as a Top 8 BASF Management Trainee, with accelerated development through three rotations in Supply Chain, Marketing, and Sales, enabling rapid understanding of value chains, customer needs, and operational excellence across businesses