Cheron Reed

Cheron Reed

General Manager / Owner

Country

United States

City

Alexandria

Industry

Food & Beverages

Skill

Strategic Planning, Team Building, Marketing Strategy, Leadership, Marketing, Business Strategy, Sales, Management, New Business Development, Leadership Development, Change Management, Business Development, Customer Service, Public Speaking, Sales Management, Management Consulting, Business Planning, Healthcare, Hospital Sales, Budgets

Experience

RX Catering - DC Metro

General Manager / Owner

RX Catering - DC Metro

2006-1 - Present · 20 yrs 8 mos

Alexandria, VA

Rx Catering Washington DC provides food service and event management solutions to government, commercial, and nonprofit organizations. Rx – DC Metro is one of six franchise locations of the Rx Catering Corporation based in Little Rock, Arkansas. Rx – DC Metro has served over 250,000 customers since 2008 and remains one of the top rated catering food service organizations in Washington, DC metropolitan area. Our goal is to establish a long term relationship with each of clients and establish a reputation of trust, reliability, and accurateness. We want to learn your business environment and provide products and services to enhance the way you do business! We pride ourselves on being accessible, on time, responsive, and delivering top quality products and services to our clients. Rx Catering Core Values • Excellence in Quality. Rx – DC Metro believes in delivering the best products and services available. • Client Satisfaction. Rx – DC Metro believes in 100% client satisfaction. • Speed with Purpose. Rx – DC Metro believes in delivering products and services on time and accurately – the first attempt. • Corporate Citizenship. Rx – DC Metro believes in being socially responsible to its community.

Pfizer

District Sales Manager

Pfizer

LinkedIn
2005 - 2007 · 2 yrs

Responsible for leading, hiring, and developing a team of four Specialty representatives and eleven representatives in the Norfolk district with a sales quota in excess of $50 million. Conducted all aspects of administrative functions to include: performance reviews, transparent compensation, inventories, & district award recognition. Product management included Celebrex, Lyrica, and Exubera.

Pfizer

Assistant to Regional Manager

Pfizer

LinkedIn
2005-9 - 2006-7 · 11 mos

Managed all aspects of regional training including product training for all new hires. Assisted the Regional Manager with operational support for 12 District Managers and 130 sales representatives. Conducted all data integrity report analysis and advised Regional Manager on regional initiatives. Product management included Celebrex, Lyrica and Exubera. • Interim District Sales Manager for three districts simultaneously = 30 representatives (Chapel Hill, NC; Roanoke, VA; & Durham, NC) • Successfully trained 20 new hires on three products resulting in a class test average of 90% • Conducted Regional Lyrica Epilepsy training for District Managers & Therapeutic Specialty Representatives • Interviewed over 75 potential new hire candidates • Developed & implemented District Manager Lyrica product sales contest for the region • Exceeded sales quota: YTD 109% • New product Launch responsibility as the Assistant to the Regional Manager has included: Lyrica (#2 in the East) and Exubera (#3 in the East) • Promoted quickly to District Manager in less than a year

Pfizer

Institutional Healthcare Representative- Arthritis, Pain & Metabolic

Pfizer

LinkedIn
2003-4 - 2005-9 · 2 yrs 6 mos

Washington D.C. Metro Area

Assisted the District Manager in the training of new representatives and strategic territory analysis/business planning. Fostered a collaborative teamwork environment while serving as a product expert and mentor for primary care representatives. Product responsibility included Celebrex, Bextra, Aricept, and Relpax at the following Academic and Government Institutions: National Naval Medical Center, Andrews AFB, Howard University Hospital, Washington Veteran Affairs, Bolling AFB, and Prince George’s Hospital. Total sales exceeded $15 million. • 2004 Vice-President Cabinet Winner (top 10%) - #1 Institutional Healthcare Representative in the Mid-Atlantic Region, #13 in the Division – moved up 20 spots from #5 (Regional)/#33 (Division) – National Contest • 2004 - #1 Institutional Healthcare Representative in the Division for Bextra – 198.06% of quota; 2nd Semester Convention Award Winner AAPA • Winner of 2004 Passport to Paradise – Division Contest • Relpax pixis formulary victory at Howard University Hospital ER – December 2004 • Relpax formulary victory at Howard University Hospital – April 2004 • Bextra formulary victory at National Naval Medical Center – April 2004 • Bextra formulary victory at Andrews AFB – August 2003 • Selected to represent the Mid-Atlantic Region, Alta Division as a representative at the National Medical Association physician meeting – 2003 & 2004

Pfizer

Primary Healthcare Representative – Parke-Davis 2 Division

Pfizer

LinkedIn
2000-3 - 2003-4 · 3 yrs 2 mos

Washington D.C. Metro Area

Primary healthcare sales representative accountable for product sales of a $5 Million territory. Developed and executed territory business plans to address the long-term needs of customers. Cultivated cooperative professional relationships with specialists including Family Practice and Internal Medicine Physicians, Neurologists, Pain Specialist, OB/GYN, and Psychiatrists. Product responsibility: Aricept, Lipitor, Neurontin, Femhrt, Loestrin, and Estrostep. • District Representative of the Year, 2003 & 2001 • Representative of the 3rd & 4th quarter, 2003 • “Winner’s Select” recipient, 2003 & 2001 (Division contest) • 2001 Vice-President Cabinet Winner (top 10%) (7th in Mid-Atlantic Region out of 83) - National contest

Armstrong World Industries

Local Business Manager

Armstrong World Industries

LinkedIn
1998-6 - 2000-2 · 1 yr 9 mos

Washington D.C. Metro Area

Education

Florida Agricultural and Mechanical University

Florida Agricultural and Mechanical University

LinkedIn

Business Economics

1994 - 1998 · 4 yrs

Cheron Reed 's Contact Information

Email

******@***.com

Phone

(**) *** ****

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