Cherie Co, CESGA®

Assistant Vice President, Business Development @ Far East Hospitality Management (S) Pte Ltd

About

🌏 Born in Hong Kong, I have lived in seven locations across Asia and Europe, developing fluency in six languages (with a seventh in progress). My global journey has shaped my adaptability and curiosity for diverse perspectives.💼 With a decade of professional experience in the hospitality and real estate investment sector, I have specialised in hotel investment, asset management, and portfolio strategy covering markets in Southeast Asia, the Pacific, and Greater China. My expertise spans financial modeling, market and macroeconomic research, and stakeholder engagement. At Shangri-La Asia, I managed a portfolio valued at over US$2bn, led asset enhancement initiatives, and co-developed a multi-million dollar wellness pilot project. Prior to that, I contributed to the launch of a US$150mn green hotel investment platform at Destination Capital, aligning investments with sustainability standards and impact-driven outcomes.🎓 I hold a Bachelor's degree in Hospitality Management from EHL Hospitality Business School in Switzerland, and a recent MBA graduate from INSEAD (Class of Dec 2025), where I serve as Co-President of the INDEVOR Club (Social & Sustainability Impact) and VP of the Wellness Club.💡 My strengths lie in resourcefulness, relationship-building, and the ability to bring a multicultural perspective. I am particularly passionate about build environment, real estate industry, sustainability and health/ wellness sectors.

Country

City

Hong Kong SAR

Industry

Hospitality

Skill

Business Development, Portfolio Management, Real Estate, Food & Beverage, Hotel Management, Hospitality Management, Hotels, Micros, Hospitality, Front Office, Hospitality Industry, Pre-opening, Resorts, Opera, Training, Banquets, Restaurants, Human Resources, Financial Analysis, Return on Investment Analysis

Experience

Assistant Vice President, Business Development

Far East Hospitality Management (S) Pte Ltd

2026-3 - Present · 7 mos

Singapore

- Support portfolio expansion through greenfield developments, conversions, management contracts, and platform acquisition opportunities. - Conduct feasibility, and financial analyses to evaluate hospitality development and investment opportunities across key regional markets, Japan and Southeast Asia. - Develop investment theses and strategic recommendations for senior leadership and investment committees. - Build and maintain relationships with hotel owners, developers, institutional investors, and industry partners across key regional markets.

Project Manager (MBA intern - Venture Capital & Advisory)

ID Capital Pte

2025-9 - 2025-12 · 4 mos

Singapore

ID Capital is an investment and advisory firm focused on FoodTech and AgTech. I supported deal sourcing, research, and due diligence across FoodTech and AgTech, covering topics across the food value chain (e.g inputs, food contact materials, pesticides, and related regulatory and sustainability themes). While my primary focus was the South Korean market, I also conducted related research covering India, China, Thailand, and Japan.

Manager, Investment and Asset Management

Shangri-La Group

2022-7 - 2024-12 · 2 yrs 6 mos

Hong Kong SAR

Manager I (2022-2023) Manager II (2023-2024) Asset Management/ Portfolio Management: • Oversaw and managed the performance of a portfolio of 6 assets in Hong Kong, Taiwan with a combined value of US$2bn+ • Managed tenant relationships, optimising leasing terms and resolving operational issues • Researched and analysed macroeconomic indicators and trends to identify growth opportunities and portfolio implications • Conducted quarterly, internal impairment analyses for Hong Kong assets, applying valuation methodologies to assess fair value • Monitored yield on cost of newly launched revenue centres in Hong Kong Corporate Development and Investment Assessment: • Developed investment business cases and engaged senior executives to secure buy-in for CAPEX projects • Liaised with strategic partners, consultants and internal stakeholders to deliver a differentiated wellness offering, supported by data-driven existing customer insights analysis, product development, and financial feasibility analysis

Assistant Manager, Investment & Asset Management

Shangri-La Group

2021-8 - 2022-7 · 1 yr

Hong Kong SAR

Investment Associate

Destination Capital Thailand (Private Equity - Green Hotel Platform)

2020-11 - 2021-6 · 8 mos

Bangkok City, Thailand

•　Supported the launch of an Asian green hotel real estate investment platform with a target investment size of US$150mn •　Prepared financial models and investment papers for distressed hotel acquisition leads including valuation analyses and exit projections, quantified value-creation through capital stack optimisation and sustainable renovation strategies, delivering measurable utility savings via retrofitting