Cheri Cornelius

Managed category strategic plan for Baby, Fem Hy and Adult Incontinence. Analyzed advertising trends, pricing, promotion, placement, product mix and other related competitive factors that impact the strategy and lead to opportunities for growth. Negotiated joint business planning levels with suppliers and had monthly check ins to review progress to plan. Pivoted when necessary to meet or exceed financial goals. Determined new items, product discontinuance, product proximity, and space allocations for all categories. Developed over 2400 schematics and conducted pre-and post-category analysis. • Exceeded category sales for desk by +6% and AGP+14.9%. Grew $ Market Share Food +54bps and +12bps MULO. Grew Food Unit Market Share +46 bps and +2 bps MULO for YE 2022. • Drove category management growth by developing strategic business plans and aligning growth plans with vendors and business partners. Ended 2022 with positive variance on all 10 contracts resulting in an additional $2M in spend. • Developed strategies for best-in-class assortment. Utilized Assortment Optimization software to optimize assortment for each of the 11 divisions. • Designed and implemented schematics for Fem Hy in 2400 stores. Each schematic was set by fair share/space to sales by brand while maintaining space for Private Label and defined brand blocks.

Senior business consultant on ML/AI assortment software implementation for multiple CPG’s in the United States. Responsible for leading client meetings business discovery, validate data and business inputs, lead customer sessions to demonstrate progress and lead UAT testing. Identify future requirements and serve as a trusted advisor.

Key consultant on a major software implementation for one of the biggest grocery retailers in the United States. Responsible for leading client meetings for business process re-engineering, reviews of customized training documentation and functional end to end testing. Manage all aspects of training, including scheduling and delivery of materials for the project. Delivered Instructor Led Trainings for entire company as well as one on one coaching after training was completed. Notable Contributions: • Led business process meetings with the client to re-engineer their current processes and developed a change management strategy in concurrence with the roll out and functionality of the new software. • Conducted training needs analysis and customized training material which included both business process and software process training. • Virtual Instructor Led Trainings for all Category Managers totaling 515 hours of training for 285 people. Scored 5 out of 5 on training and 4.8 out of 5 on being prepared to use the tool after training. • Manage a dynamic team consisting of people working remotely in all areas of the world and part time employees who work on multiple projects at one time to produce the required work. • Functional and end user software and process testing including testing software enhancements. Update training documents for every software enhancement.

Curate and source the snack and beverage product assortment for corporate office kitchens and breakrooms. Research and develop an organic/natural healthy food and beverage offering to align with Garten’s mission promoting health and wellbeing in the workplace. Collaborate with vendors on pricing, product assortment and support. Research new vendors and products for additions to the assortment. Design and implement new processes to ensure the company becomes a scalable and profitable business. Notable Contributions: • Developed SKU Rationalization process to effectively eliminate duplicate, poor performing, high cost and inefficient products • Negotiated and implemented EDLP’s with most of our vendors which resulted in an overall 10% cost reduction • Attend all Trade Shows to seek out the latest trends and innovation. Establish and grow relationships with vendors • Implement a monthly New Item Introduction process focusing on taste, education and mission aligned brands • Design and test planogram software with Software Engineers. Build schematics which ensure standardized placement, improve financials and reduction of inventory • Create repeatable process for launching new cites. Document all steps, timeline and resources needed to have a successful launch • Cultivate relationships with all teams in the company. Set up Weekly/Monthly calls with each city to build relationships focusing on the teams that are not local

Key consultant on a major software implementation for one of the biggest grocery retailers in the United States. Responsible for leading client meetings for business process re-engineering, reviews of customized training documentation and functional end to end testing. Manage all aspects of training, including scheduling and delivery of materials for the project. Notable Contributions: • Led business process meetings with the client to re-engineer their current processes and developed a change management strategy in concurrence with the roll out and functionality of the new software • Conducted training needs analysis and customized training material which included both business process and software process training • Manage a dynamic team consisting of people working remotely in all areas of the world and part time employees who work on multiple projects at one time to produce the required work • Developed the training document review schedule and managed the needed requirements with the client • Train the client on the functionality of the tool by holding group sessions, training workshops and one on one sessions • Functional and end user software and process testing including testing software enhancements

Developed and executed pricing strategies and coordinated with product, fulfillment, and sales teams to recommend pricing strategies to optimize and capture price. Created pricing models across categories and maintained KVI's and KCI's based on competitive market data. Notable Contributions: • Maximized sales and maintained price image through defining BevMo!'s overall pricing strategy and analyzing customer, industry, market, sales, and margin data. • Drove pricing consistency discipline throughout the organization by implementing methodologies and price tests and partnering with Technology Teams to develop systems that support business needs. • Directed and supervised Pricing Analysts to ensure large deals receive appropriate approvals. • Eliminated revenue leakage by conducting pricing integrity checks to uncover errors or inefficient pricing.

Led the development and recommendation of pricing strategies and worked closely with sales enablement leadership, product marketing, product line of business leaders, field sales, and partner management teams to drive the pricing strategy, execute the strategy, monitor performance, and evolve the strategy in line with company growth. Established competitive price check schedule to ensure fair and consistent pricing. Cultivated relationships with tag partner and negotiated two contracts to create a win for both parties. Notable Contributions: • Successfully rolled out price optimization tool to organization, resulting in 58 categories optimized in 2015 and 45 categories in 2016 which exceeded sales, units, and profit forecasts. • Revamped EDV list and rules in Sept 2015 to deliver on positive price perception. • Consistently developed seasonal promotional pricing program generating 1-2% unit and sales lift by season. • Strategically steered a top-performing pricing team to achieve current objectives while ensuring exceptional performance for future succession planning.   • Generated reports to catch pricing errors and eliminate unnecessary tags which resulted in savings of 3000 tags per month and $30,000 annually. • Executed "New Lower Price" tag to get credit with our customer for lowering prices and helped drive price perception.

Managed category strategic plan for Pet, Nuts, Jerky, Popcorn, Salty Snacks, Carbonated Soft Drinks (CSD), Granola Bars, Fruit Snacks, Cold and Hot Cereal. Analyzed advertising trends, pricing, promotion, placement, product mix and other related competitive factors that impact the strategy and lead to opportunities for growth. Planned all pricing, marketing, and merchandising for all CSD, Salty Snacks, Hot and Cold Cereal, Granola Bars, and Fruit Snacks. Developed optimal marketing and promotional strategies. Determined new items, product discontinuance, product proximity, and space allocations for all categories. Developed over 1500 schematics and conducted pre-and post-category analysis. Notable Contributions: • Exceeded category sales and profit plan by 2% in all categories except Nuts and Popcorn. Turned performance around in Nuts and Popcorn categories from negative sales and profits to flat. • Participated in complex purchases and supplier negotiation realizing significant impact on the organization’s products, processes, and budget. • Wrote all ads for 10 divisions and segmented merchandising to support ads. • Drove category management growth by developing strategic business plans and aligning growth plans with vendors and business partners.