Kenneth Cheong

• End-to-end project planning & management across multiple global creative campaigns to ensure seamless execution for campaign launches on a global level. • Day-to-day internal team coordination and collaboration across external creative vendors to bring creative conceptualisation to live. • Notable projects / campaigns: Binance Blockchain Week Dubai 2024, Christmas Advent Calendar Campaign 2024, Crypto Your Way, IU Partnership, BTC Carnival Campaign, Binance Sri Lanka KOL Campus Tour 2025, Ramadan 2025, Thai Street Festival 2025, etc.

• Day-to-day internal team coordination and collaboration across external creative vendors to bring creative conceptualisation to live. • Led and managed local markets’ (APAC and MENASA) creative projects and campaigns. • Notable projects / campaigns: Crypto for Everyone, BTC MENA Sponsorship, Binance Summer Slam, Ghana Binance Football Tournament, Ramadan 2024, Valentine’s Day 2024, India WinBack Advent Calendar Campaign 2024, etc.

• Collaborated closely with external creative agencies to support the internal Creative Team on creative assets production. • Reviewed and managed 2900+ daily creative requests from 30+ BUs across the company.

• Co-founded Brandlites Media as a creative and digital marketing agency. We help business owners build the brands of their dreams and scale their revenue via digital marketing strategies and creative works.

• Designed social media contents and ad creatives for clients, resulting in a 80% client retention rate as of June 2022. • Designed brand assets (logo, card designs, documentation assets, etc.) for clients.

• Helped businesses to generate sales and awareness online through Facebook and Instagram ads as well as organic marketing. • Provided marketing consultations and advertising strategies for clients.

• Drove 60% quarter-on-quarter increase in revenue by outreaching to potential clients via personal network, cold emails, and cold messages.

• Led a team of 5 graphic designers to handle all social media content design tasks. • Performed quality check to ensure the branding consistency of all creative outputs. • Worked closely with the founder and marketing team to plan and execute social media contents.

• Collected 148 leads' information by hosting info sessions and pop-up booths, which led to a 34% increase in global volunteer sign-ups. • Responsible for physical marketing tasks, such as poster design, event planning, pop-up booths, info sessions, class bashing, etc.

• Responsible for physical marketing tasks, such as poster design, event planning, pop-up booths, info sessions, class bashing, etc.

• Represented 700 students to secure myNews.com's sponsorship worth over RM5000.00. • Coordinated and led the team to host the event successfully. • Designed t-shirts and social media contents for the event.

Awards & Achievement: • Graduated with First Class Honours - Top 10% among peers from similar intake. • High Achievers Scholarship Awarded by Xiamen University Malaysia to Undergraduate Students • Best Final Year Project Award (1st Place) Awarded by School of Computing and Data Science Department Extra-curriculars: Local Leadership Development Seminar (LLDS) 2019 - A leadership development seminar organized by AIESEC in Malaysia, The University of Nottingham Malaysia Campus

Award & Achievements: High Achievers Scholarship Awarded by Xiamen University Malaysia to Foundation Students