Grace Chen

International Quick Service Restaurant: PR/Digital Marketing Strategies/ New product Launch/ Media relationship management/ News press International Medical Brand: PR/CSR/Media relationship maintenance/ News press/ Media Gathering

Integrating online and offline marketing resources and makeing annual branding marketing strategies and activities. *Shape the strategic and execution for Marketing and Brand communications across online and offline. *Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas *New marketing ideas brainstorm for 360 integrated marketing. *Propose marketing campaign, strategy, and excution. *Research and monitor market trends and find out opportunities to increase sales *Analyze marketing data to identify issues and develop solutions

-Own project management duties and function as day-to-day contact across several client engagements. -Continuously cultivates and maintains client relationships. -Team with sales leads to achieve agency/client goals and objectives and deliver on specific campaign KPI’s. -Utilizing client materials and insights from internal interviews into the marketplace issues and opportunities. -Serve as a digital marketing technical expert to oversee optimal onboarding, training and optimization recommendations for clients. -Monitor client campaigns to maintain a strong understanding of client goals, target audiences, and budgets. -Seek strategic opportunities to help clients maximize activity within existing platforms. -Coordinate with outsourced vendor partners, handling administrative tasks associated with launching campaigns.

*Social media management – Understanding different brand requirements and decoding client briefs alongside your team manager is part of your job role. Creating campaigns and campaign reports will be required of you. *Email campaigns – Conceptualizing, getting the right database, designing and blasting out emailers *Analytics – Web analytics involves analyzing web traffic, and social media analytics and analyzing these numbers to reduce bounce rate and optimize the pages for optimum results. *Content Writing – You will need to understand the basics of content writing for the company website, social media requirements, and blogs. *Website – Website management is also another important aspect of this role. You will need to understand how to build websites, manage landing pages and also optimize them with plug-ins, etc. with the help and guidance of your team.