Chen Geltzer

▪ Lead and manage the supply team, overseeing day-to-day operations and ensuring consistent growth and performance across all publisher activity. ▪ Build and maintain strong relationships with global publishers, onboarding new partners and scaling high-performing ones through CPI/CPA models. ▪ Drive publisher strategy and traffic allocation, matching the right offers to each partner to maximize volume, quality, and ROI. ▪ Monitor and optimize traffic performance, working closely with ops and demand teams to improve conversion rates and overall campaign efficiency. ▪ Identify new growth opportunities by expanding the publisher network, testing new traffic sources, and scaling successful strategies.

▪ Lead demand-side relationships with app advertisers, managing CPI/CPA partnerships and scaling budgets based on performance. ▪ Own campaign strategy and growth planning, translating advertiser objectives into scalable, performance-driven UA initiatives. ▪ Drive KPI-focused optimization in collaboration with internal supply and ops teams.

▪ Implementation, management, and maintenance of a new CRM system and organizational database, including leveraging data analysis for insights. ▪ Optimized the company's website in collaboration with sales and marketing teams, enhancing conversion rates. ▪ Oversaw marketing automation and improved customer journeys on the website. ▪ Managed procurement, including supplier contract negotiations, event ticket purchases, and coordination with the aviation department.

▪ Established the department, built the customer service team, and developed work procedures and methodologies using various CRM systems. ▪ Developed and implemented a customer service strategy, reducing response times and increasing customer satisfaction. ▪ Introduced new systems to transition customer service operations from traditional call centers to automated WhatsApp bots.

▪ Directed procurement and inventory processes, maintaining seamless operations with suppliers. ▪ Led marketing efforts, including online campaigns and the development of a corporate website. ▪ Oversaw budget planning and resource allocation to ensure operational efficiency. ▪ Acted as Deputy CEO, supporting strategic decision-making and organizational growth.

▪ Conducted data collection and analysis for international sports events, delivering actionable insights to end-users. ▪ Streamlined data collection methods, improving report quality and consistency. ▪ Trained and mentored new employees, enhancing team productivity and onboarding processes.

As part of the degree, I got to know the world of marketing from different directions, I specialized in technological marketing since I have an affinity for technology and high technological abilities.