Cici Cheng

Director of Strategic Planning @ Sound Group Inc.

About

Cici is an experienced and results-driven Director of Strategy Development, passionate about driving growth and innovation in the tech industry. Cici specializes in leading cross-functional strategic initiatives, managing user research teams, and identifying key opportunities to accelerate business success on a global scale. With extensive experience in strategic planning, financial analysis, and market research, she collaborates closely with senior leadership to develop and execute long-term strategies that align with company mission and vision. Her background includes leading teams in competitive environments and private equity, with a focus on international markets like the US, South East Asia and North East Asia.

Country

City

Singapore

Industry

Computer Software

Skill

Strategic Planning & Execution, Financial Analysis & Business Modelling, Global Cross-Functional Team Leadership, Global Market Expansion, Marketing Analytics

Experience

Director of Strategic Planning

Sound Group Inc.

2020-8 - Present · 6 yrs 2 mos

Singapore, Singapore

- Spearheaded the development and execution of strategic initiatives to drive organizational growth and long-term success in the internet industry. - Led discussions on external trends, competitor strategies, and market disruptors, converting these insights into actionable strategic choices. - Collaborated closely with the senior leadership team to define and execute the organization's overall strategic plan. - Managed the strategic priority-setting process, including setting goals and tracking progress towards achievement. - Drove end-to-end project-based strategic initiatives, from problem definition and project scoping to the delivery of executive-level recommendations. - Developed comprehensive business cases and financial models for evaluating strategic initiatives, including financial outlooks, NPV, and scenario/sensitivity analysis. - Led the user research team, ensuring insights were integrated into strategic planning and decision-making processes. - Built and maintained strong relationships with stakeholders in key international markets, particularly the US, Japan, South East Asia and the Middle East, to identify and capitalize on growth opportunities.