Cheng Wang

Co-Founder & CPO @ Convertlab

About

I’m the Co-founder and Chief Product Officer of a Martech company built to help modern marketing and sales teams scale smarter. With 25+ years in enterprise software — including over a decade at SAP — and 10+ years as a startup founder, I’ve led product, go-to-market, and strategy in fast-changing, high-stakes environments. I understand both the complexity of global enterprises and the urgency of startup execution. My focus areas: • Building marketing tech that actually delivers revenue outcomes • Turning AI, data, and product strategy into real business leverage • Helping CMOs, CROs, and GTM teams move faster, with clarity I’m obsessed with one thing: turning great products into growth engines. That means tight alignment between product, sales, and customer value — not just features. If you’re in the business of revenue — I’d love to connect and share ideas on product strategy, AI-driven GTM, and where marketing is headed next.

Country

China

City

Shanghai

Industry

Computer Software

Skill

SaaS, Enterprise Software, Solution Architecture, ERP, SAP, Software Project Management, Cloud Computing, Agile Methodologies, Business Process, Scrum, Business Intelligence, Software Development, ABAP, Digital Marketing, CRM, Customer Data Platform, Marketing Automation, 社会营销

Experience

Co-Founder & CPO

Convertlab

2015-9 - Present · 11 yrs 1 mo

Convertlab is a leading Martech SaaS company empowering hundreds of top Chinese enterprises to build smarter customer journeys. Our flagship product — Convertlab Marketing Cloud — is an all-in-one platform that integrates customer data, omni-channel execution, and AI-powered optimization. www.convertlab.com As Co-founder and CPO, I’ve led product strategy, engineering, and GTM operations through multiple growth stages: 🚀 2015 – 2018 | Product Innovation & Market Fit • Built and scaled a 100+ member product & engineering team • Led product strategy, roadmap planning, and co-innovation with early enterprise clients • Drove UX, technical architecture, and agile engineering practices • Developed vertical solutions and value-based selling frameworks 📈 2019 – 2021 | Scaling Enterprise Delivery • Directed solution engineering for industries incl. consumer goods, fashion, and retail • Oversaw 200+ person professional services org, delivering high-touch enterprise implementation • Built customer success operations to drive adoption, retention, and NPS • Optimized internal processes across sales, delivery, and support 🤖 2022 – Present | AI Transformation & Strategic Renewal • Led the “intelligence upgrade” initiative across the product portfolio • Headed the AI Task Force and launched AI Hub, a next-gen enterprise agent platform in 2024 — one of the first of its kind in China

Head of Product & Release Management – SAP Anywhere / Business One Cloud

SAP

2012-4 - 2015-8 · 3 yrs 5 mos

• Drove product vision and delivery for SAP Anywhere, a global SaaS commerce solution for SMBs • Scaled product & engineering team from 0 to 300+ • Led roadmap, UX design, cloud delivery, and agile release processes for SAP’s China-based SMB cloud portfolio

Head of R&D – SAP Business ByDesign China Team

SAP

2005-1 - 2012-3 · 7 yrs 3 mos

• Built and led cross-functional teams (up to 100+ engineers) contributing to core features of SAP’s flagship cloud ERP solution • Delivered components such as mobile, collaboration, UI frameworks, and platform infrastructure • Held hybrid roles: engineer, architect, project lead, product manager, and people leader

Tech Lead & SAP Technical Consultant

BearingPoint

2003-4 - 2004-12 · 1 yr 9 mos

Delivered tailored SAP solutions to major enterprise clients, overseeing design, development, and deployment. Key Clients: • General Motors Shanghai • Texas Instruments • KLA-Tencor • Mahle