Cheng Ling Lim

• Responsible to create product awareness to architects, facade consultants, QS, clients and main contractors through product presentation & group product talk. • Drive specification of company products through establishing, maintaining and improving networking with the professional personnel. • Prepare product specification, preliminary quotation, and business proposal to architect, facade consultants, QS, clients and main contractors to capture and fulfil the requirement from the projects. • Attend to project meeting, site meeting and site audit when required by project/client. • Develops yearly marketing plan to meet the company’s expectation. • Liaison with Pertubuhan Akitek Malaysia (PAM) for PAM sponsorship package, plan for product talk and technical talk in PAM. • To plan and participate in REHDA’s sponsorship event, ARCHIDEX and BCI Equinox to create brand awareness in the market. • Lead Business Development Executive to gather and increase new prospect to expand company’s market share. • Monthly report to top management on business development team’s progress & project list. • Liaison with CIDB & BOMBA for product compliance requirement. • Liaison with SIRIM & TUV for product performance test. • To liaise with outsource technical consultant for technical advice and installation typical drawings. • Provide support to sales team for ongoing and new projects when required. • Work closely with sales team to specify products and secure sales.

• Develop business opportunities with target group and increase product awareness through face to face product presentation. • Increase product sales and achieve sales budget by actively developing specifications and effective project tracking. • Establish & develop relationships with prospect customers (architect, developer, QS, main contractor) • Follow up with progress claim and ensure prompt collection of payment from customers. • New product development to create wider range of products in company’ portfolio. • Market survey and competitors’ price checking • To liaise with event organizer for exhibition participation • Liaison with designer and printer for marketing materials

- To work on sales budget plan based on targeted growth. - Develops short term and long term strategic marketing plans to meet the company's expectations and deliver the annual budget. - Ensure marketing plans are efficiently implemented to meet targeted growth and achieve milestones. - Ensure expenditures are maintained within approved budget. - Manage stocks forecast and liaise with principal to ensure stocks sufficiency for trade order and promotions. - Responsible for the repacking of promotion pack to the trade. - Liaise with principal and advertising agency for ATL activities. - Develops on promotion material and POSM, work with designer and printer for the artworks. - Conduct product training to sales team and pharmacies for existing and new product. - Business review with principal to ensure healthy grow of the brands. - Premium sourcing and costing comparison. - Liaise with KKLIU to ensure all the POSM developed comply with KKLIU regulations. - Liaise with PR company for new product launching. - To prepare listing letter and trade kits for new product launch. - Update and provide pricing to sales team. - Conducts BMD test and product sampling in pharmacies and Health event. - Market survey and competitors price checking.

- Plan, implement and manage marketing programme such as promotion, contest and sampling activities for assigned brands. - Liase with advertising agency for above the line activities. - Liaise with suppliers for POS material. - Report to principals regarding A&P plan and monitoring on A&P expenses. - Market survey for competitors price & new product development. - Sales Report & Product Review for assigned brands. - Forecast order and ensure smooth supply of stocks from principals. - Delivery allocation to different warehouses.