Cheng Hsuan Fu

🔍 Market Outreach Identified potential clients in the Semiconductor, Memory, and Optoelectronics sectors; identified key decision-makers to turn their industry pain points into research requirements. 🎯 Strategic Solution Sales Consulted with global OEM/ODMs and financial institutions to recommend tailored industry reports; demonstrated the value of our data in supporting their marketing strategies and competitive analysis. 💼 Negotiation & Contract Management Managed the full sales cycle, including professional quoting, commercial negotiations, and contract signing while ensuring all documentation met corporate standards. 🤝 Cross-functional Team Collaboration Worked closely with Industry Analysts as the bridge between customers and our analysts team, ensuring research projects accurately addressed client technical inquiries and were delivered on schedule. 📞 Account Management & Consulting Maintained long-term relationships with institutional investors and corporate strategy teams to drive renewals; provided after-sales support by helping clients interpret data and methodologies to maximize report value.

🔍 Customer & Market Intelligence Conducted customer analysis and market research with Google Sheets, Notion, and pivot table to monitor existing customer landscape and uncover emerging growth opportunities. 🤝 Cross-functional Web Development Partnered with UX designers and Back-end engineers to shape key elements of the official website’s visuals and UI, ensuring a smooth user experience and technical viability. 🌱 FinTech & ESG Strategic Proposal Contributed to developing a strategic initiative that integrates FinTech solutions with ESG principles, fostering sustainable brand development and promoting social responsibility. 🧪 Product Testing & Quality Assurance Executed systematic product testing and provided actionable insights to the engineering team, facilitating continuous optimization and improving overall platform performance.

🚀Project Leadership Led a team which organized a professional development seminar series that drew more than 240 participants, overseeing every phase of the project from initial theme ideation and constructing detailed Gantt timelines to ensuring flawless delivery. 🎨Integrated Marketing & Design Planned and executed promotional strategies on social media to reach target audiences; design and produced promotion content and visuals to ensure consistent messaging. 🤝Partnership & Stakeholder Management: Effectively partnered with business sponsors and industry experts, obtaining vital support and cultivating robust external collaborations. 🎓Internal Capability Building Designed and delivered targeted training sessions within the organization, enhancing the team’s expertise in marketing tactics and execution methodologies.

During my four years at university, I gained hands-on experience in cross-disciplinary marketing and content creation. As a marketing officer and event coordinator for AIESEC Soochow, I led a seminar with 240+ attendees, managing promotion, external communication, and visual design. I also served as lead vocalist and PR officer for the music club, handling social media and event copywriting. Through international volunteer work and hosting exchange students, I enhanced my cross-cultural communication and teamwork skills. In internships at FinTech startup INSTO Tap and MetHer.Date, I contributed to bilingual website content, ad campaign management, and social media growth, increasing IG Reels reach by 309%. I am proficient in Google Ads, Canva, Notion, and AI tools like ChatGPT. These experiences developed my strategic marketing mindset and execution ability, and I aim to continue growing as a marketing professional with global vision.