Cheng-Hsien Lei

Product Marketing Specialist | B2B Marketing Expert | Hi there! I specialize in product marketing within the in-vehicle PC industry, focusing on launching innovative products that address customer challenges and stand out in competitive markets. With hands-on experience in identifying product differentiation, setting target audiences with local partners, creating compelling content, and executing digital campaigns, I have a comprehensive understanding of what it takes to drive a successful product launch. 💼 Professional Experience As a Product Marketing Specialist, I have experiences in new product launches, from crafting positioning strategies to delivering effective go-to-market plans. My work involves not only creating engaging marketing materials but also ensuring campaigns resonate with the right audience to drive measurable results. 📧 Key Skills and Achievements • Product Differentiation: Identifying and communicating what makes a product unique and how it'll solve customers' pain points. • Content Creation: Crafting clear, persuasive content that addresses customer pain points and builds thought leadership as well as brand trust. • Campaign Execution: Implementing targeted digital campaigns that generate meaningful engagement to drive leads. e.g. Lead generation campaign with a CPC @$60 which is 40% lower than the industry benchmark. The MQL conversion rate is around 10%. • Email Marketing: Proficient in designing and managing Marketo email campaigns, achieving an average open rate of 15%–19% and an engagement score of 35%–40%. 🎯 Future Aspirations I am passionate about continuing to grow as a product marketing expert, using customer insights and market data to build strategies that enable success. My goal is to bridge the gap between innovative solutions and the customers who need them while assisting sales teams with the effective tools they need to win. Let’s connect! Whether you’re looking to collaborate, share insights, or explore opportunities, I’m always open to meaningful conversations about marketing and product innovation.