Chendi Wang

- Establish holistic annual KA product social media (RED, Douyin, Podcast, Tmall short video, etc.) content calendar and influencer strategy for both brand and ecom. - Enhance the content relevancy in China market, including Insite short video (Tmall/JD) and offsite social media (RED/Douyin/Podcast), while ensuring the local assets are in line with the global brand media tone of voice. - Amplify the local digital campaign effects (38, 618, D11) via local SoMe investment, e.g. hero products producing in SoMe channels (RED, Douyin, etc.), brand SOV maintenance 90%, brand search avg. +120% in digital campaigns. - ROI-focused and keep seeking tracking measurement via various social media channels. - Cross-function coop with community, brand marketing, etc. to drive an omni KA products market plan.

• On running content production - Draft and allocate the annual GTM plan based on the merchandise, stock level, and global KA products push plan. - Plan and deliver annual digital campaigns calendar based on the GTM in all EC channels (Tmall/JD/WCMP/Douyin). E.g. major EC festivals, brand storytelling, etc. - Responsible for the storytelling visual display in all online touch points. • Social channel operation - Lead the annual plan and execute on all social platforms (RED, Douyin, Tmall short-video PGC, etc.) and uplift the brand search in RED +120% YOY. - Identify and roll out KA product market plan and social KOL/KOC & PGC/UGC strategy. - Explore and enhance the data-driven /social measurement. • Cross-function cooperation and communications - Closely cooperate with the MKT and design team on the brand campaign roll-out, keeping the global messaging tone of voice through all touchpoints (Tmall/JD/WeChat/Douyin/RED). - Cooperate with both the retail sales team, and identify the EC creative needs for digital content. - Frequent and routine catch-ups with TP to secure product launches, campaign debut, etc. with accuracy.

• Local projects landing from 0 to 1 - Build up and unify H&M local campaign production guideline through all online channels (WeChat mini-program, APP, Desktop, Mobile web, Tmall). - Realize the H&M magazine debut in the Chinese digital market (system build-up, content creation, visual display, etc.). - Draft and execute China local collab campaigns, while bringing assets to markets overseas. E.g. Sponge Bob collab in MEN in both the China and Japan markets, CNY edition launch. - Optimize and rule out the UI and content visual display in both the WeChat mini-program and own web/APP, keeping the global tone of voice. • Good content execution with high standard - Weekly campaign assets checking with both the global campaign team and local China Brand Hub to ensure a smooth campaign launch. E.g. Simone Rocha x H&M, Marvel, etc. - Daily work in the CMS (Content Management System) to publish content through different touchpoints (WeChat mini-program, APP, Desktop, Mobile web). - On-time EC campaign rollout for the Mega EC festivals. E.g. the Tmall brand day, D11, 618 festival. - Cooperate with cross-functional teams (CRM, VM, Merch, social media, TP, etc.) to maximize the brand campaign influence.

• Digital campaign daily operations - Regular operations on the T-mall platform for most EC events (monthly promotions, D11, etc.) such as campaign signing-up, discount plan execution, store visual maintenance, PDP refinement, product launch, etc. - Monitor daily sales volume and execute adjusted sales plans accordingly. - Record daily omni-sales data, analyze sales performance, and draft promotions accordingly to drive purchasing. - Serve as the liaison with both product design and MKT team to formulate in-season product promotion themes. - Scrutinize all new arrivals and sold-outs timely and execute product plans accordingly. • Inventory management - Connect with the product team and update the inventory report on a weekly basis. - Maintain the ERP system and renew inventory management methods on the ERP system, improving the efficiency by 70%. - Update the stock volumes to other stakeholders for effective product plans. • RED Channel Operation Project | Channel Owner - Manage the daily operation in RED individually and accomplish the KPI by 104% on D12 in 2019. - Draft and modify the copywriting independently and co-work with the designer to secure visual display in RED. - Co-work with the MKT team to ensure the regular RED account operations (official posts, KOL co-op, etc.).

- Assisted high school students with both the Summer School and college Application, including brainstorm, essay modifying, and uploading within the due dates; - Collaborated with 3 other teammates for the WeChat Subscription operations to enlarging students’ reading scope; - Documented TOP 50 US universities’ CDS data and analyzed university enrollment preferences to provide a more accurate prediction of the enrollment rate to the rising senior high school students; - Served as the host of 2017-2019 XDF Seasonal Edu Expo US Undergraduate Panel 3 times, in charge of the guest speaker liaison, on-site interpretation, etc. The attendance rate ranked No.1 among all panels;