Chen Ziegel

At Outbrain, I’ve spearheaded several strategic client acquisition campaigns, bagging notable clients such as Kueez, Predicto and Minute Media. I’ve consistently pitted our offerings against formidable competitors, emerging victorious by delivering superior performance in A/B tests. My proactive approach to introducing products translated into remarkable client acquisition growth, amplifying daily revenues significantly. Upholding the company's ethos, I’ve consistently exceeded key performance indicators, with a track record of hitting at least 90% of my ambitious targets. Furthermore, my collaborative spirit is evidenced by my roles in pivotal cross-company projects where I served as the bridge between diverse teams such as legal, finance, and product management.

During my tenure at Intango, I led a formidable team of 4 Customer Success Managers, fostering a culture of customer-centricity and relentless pursuit of new business opportunities. I showcased my negotiation skills by retaining a key client, which solidified our revenue stream. Additionally, I initiated the concept and implementation of tailored advertising profiles, enhancing conversion rates across the board. I was instrumental in conceptualizing and driving a program that saw a YoY growth of $480K, even amidst seasonal downturns. My holistic approach also encompassed the optimization of Chrome and Firefox extensions for both B2B & B2C channels, and rigorous A/B testing to refine our content strategies.

At Massive Impact Ltd., I championed the use of real-time data analytics for our campaigns, leveraging Excel for nuanced insights. This modern approach led to a more refined buying process and opened up diverse traffic sources for us. My role also revolved around forging and managing several international collaborations, showcasing my adeptness at handling cross-border client relations.