Chen(Yuki) Long

Filmed and produced short-form and BTS (behind-the-scenes) videos to document studio projects and highlight brand storytelling. Planned and designed the company website, implementing SEO strategies to improve search visibility and organic traffic. Created engaging social media content (flyers, reels, and short videos) that enhanced audience engagement and brand visibility.

Managed social media strategy and content creation across platforms including X and Instagram, overseeing post scheduling, engagement, and audience growth. Designed and produced marketing materials, including company newsletters, presentation decks, handouts, and digital advertisements using Adobe Suite. Captured and edited high-quality photos and videos for special company events, ensuring visually compelling content for promotional use. Conducted market analysis using tools like TalkWalker and Hootsuite to track trends, audience insights, and campaign performance for data-driven decision-making. Planned and coordinated events, handling logistics, vendor communication, and material preparation to ensure seamless execution.

Designed and managed e-commerce content, including landing pages, promotional visuals, and themed articles, ensuring an engaging and visually cohesive brand presence. Created compelling product descriptions and brand-focused content, writing 30 product descriptions and 10 in-depth articles to highlight new product features and brand identity. Planned and executed e-commerce marketing campaigns, incorporating Chinese culture-themed promotions and online festival events to drive engagement and sales. Developed and maintained e-commerce platforms, monitoring functionality, troubleshooting technical issues, and optimizing user experience to ensure smooth operations.

In charge of developing, extending, and maintaining resources of KOL and KOC, interpreted and analyzed concerning data through descriptive and thematic analysis, optimized KOL quality and marketing strategy based on data feedback Built and managed social media accounts from scratch including the platforms: Redbook, TikTok, WeChat public account, Instagram, and Facebook, drastically increasing a volume by 5000% for Redbook. Responsible for the orchestration of both online and offline large-scale promotion events, assisted in the annual celebration event of key brand SOS KID, industrial fair. Initiated and maintained virtual communities of new brands, developed community members into 1000 ones; assisted to design marketing social fission marketing solutions, and participated in the crowdfunding of new products.

Engaged in the team for 4 sub-companies for our client, drafted 58 audit working papers and processed the auditing. Assisted in developing industry annual report, used E-JET to test financial statements, verified audit variance and exceptional items.

In charge of a data-center transfer project for one client, attended 20 project meetings and took minutes, followed the client’s needs, updated and documented project schedules, and operated ERP systems (Jira, SAP).

Carried out internal investigation for the client group, interviewed leading personnel, formalized analytical reports and accomplished the investigation for 3 subordinate companies. Conducted external industrial investigation, collected information about target companies, and drafted PPT.