Tianli Chen

• Lead a cross-regional team of 12 across the US and EU to execute integrated marketing campaigns, conference strategy, content development, and social media initiatives. • Develop and implement region-specific marketing strategies that drive qualified pipeline growth for US and EU sales teams. • Spearheaded and delivered a company-wide rebrand within a 6-month timeline in 2025, aligning messaging, visual identity, and go-to-market assets. • Increased Marketing Qualified Leads (MQLs) in the US and EU markets by 20% and improved MQL-to-SQL conversion rates by 10% through targeted campaign optimization.

• Managed and developed a 5-person marketing team, executing multi-channel demand generation programs for strategic service portfolios. • Drove 20% growth in MQL and SQL volume via targeted event marketing, content strategy, and social engagement. • Collaborated cross-functionally with US sales to redesign lead qualification and handoff workflows, elevating lead quality and sales efficiency. • Enhanced corporate brand perception and competitive positioning across served markets. • Recognized as Manager of the Year (2022) for leadership excellence, team performance, and 100% employee retention.

• Developed product positioning and messaging frameworks to differentiate antibody offerings and increase market visibility. • Managed the end-to-end antibody product development lifecycle, from concept definition through commercial release. • Led external product launch planning and executed cross-functional go-to-market initiatives across marketing, sales, and operations. • Built and executed market communication strategies that stimulated product awareness and demand. • Provided data-driven pricing and feature recommendations to leadership and cross-functional stakeholders to support competitive positioning.

• Managed marketing content calendar to align digital communications with new product and service launches. • Drove customer engagement growth across social media platforms through targeted content and campaign execution. • Expanded the company's Facebook page from 150 to 15,000+ followers within a year, significantly increasing brand reach and audience engagement. • Produced marketing assets, including blogs, promotional materials, and social media advertisements, to support campaigns. • Optimized website and page content, keyword strategy, and brand consistency to improve search engine performance (SEO).

• Partnered with product development teams to create and maintain marketing collateral for sales presentations and client engagement. • Coordinated design, art, and visual asset development to ensure effective product merchandising and brand consistency. • Implemented SEO best practices to increase website traffic and improve online visibility. • Managed social media channels (Facebook, Twitter/X, LinkedIn) to enhance brand reputation and drive audience growth.

Provided one-on-one and small group tutoring in math, biology, and chemistry, helping students strengthen foundational knowledge and improve grades.

• Executed molecular biology workflows to support SNP mapping in Drosophila melanogaster • Performed confocal microscopy–based histological analysis to characterize SNP-linked phenotypes • Developed a forward genetic screening strategy to assess visual circuit connectivity defects in the OMB1316 mutant line