Chen Han Sern

Leads and drives all sales operations for ZEEKR in Malaysia, developing strategies to achieve revenue targets, expand market presence, and enhance the customer experience for premium EVs. Oversees dealership networks, sales teams, and key account management while ensuring brand standards and growth objectives are met.

Responsibilities: - Lead and oversee all sales operations to meet company objectives and deliver exceptional customer satisfaction. - Develop and implement comprehensive sales strategies aligned with business goals. - Recruit, mentor, and inspire the sales team to perform at their best, ensuring motivation and focus on targets. - Analyze sales performance and prepare reports for senior management, highlighting key insights and growth opportunities. - Collaborate with marketing, finance, and product development teams to align efforts on campaigns, pricing strategies, and product launches. - Conduct market research to identify new business opportunities and stay ahead of market trends. - Optimize sales processes, leveraging CRM and analytics to improve performance and customer experience. - Manage the sales budget and implement incentive programs to drive team success. - Ensure compliance with company policies, industry standards, and legal regulations.

• Develop and execute strategic plan to achieve sales target and expand Company’s customer base. • In charge of new and used vehicle sales, pricing strategies, and customer relation activities. • Ensure overall sales performance achieved in according to Annual Management Plan (AMP). • Responsible on stock movement, availability, ordering and reporting. • Liaise with head office and principal on any matters pertaining to sales operations. • Analyze sales performance, monitor sales team momentum, coaching of personal achievements and ensure sales team is equipped with proper and adequate sales training and knowledge. • Provide excellent customer service, initiate customer care activities consistently. • Handle, and resolve customer complaints, strive for continuous improvement to achieve customer satisfaction index. • Liaise with Marketing Department, After Sales Department or any internal / external stakeholders on any sales campaign / marketing initiatives. • Control expenses and manage budget of Sales department. • Responsible to perform any other duties requested by the superior / Management / Company

- Achieve growth and hit sales targets by successfully managing the sales team. - Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence. - Own recruiting, objectives setting, coaching and performance monitoring of sales representatives. - Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs. - Present sales, revenue and expenses reports and realistic forecasts to the management teamIdentify emerging markets and market shifts while being fully aware of new products and competition status