Chen Ding

1,Providing strategic recommendations for China domestic marketing initiatives and assisting in implementing integrated promotional activities. 2,Coordinating with local agencies in China to execute marketing campaigns. 3,Monitoring Chinese community sentiment and market trends, and delivering regular reports and actionable insights to SEGA and its subsidiaries.

Shifting focus to TikTok operations：TikTok live streaming planning and hosting, content making and publishing ,and influencer management

1, Formulate marketing strategies for the company's consulting business. 2, Establish and manage corporate social media channels on key platforms, such as Xiaohongshu, within the Greater China region. 3, Oversee social media operations, including content creation, live-streaming ,scheduling, and maintaining a content calendar across all platforms.Drive subscriber growth, generate performance reports, monitor key metrics, and continuously improve social media KPIs. 4, Develop partnerships with local collaborators in China to promote products and strengthen corporate presence. 5, For the newly launched e-commerce business, manage TikTok operations, create and publish content, and handle the production and maintenance of online store assets (Amazon Store and TikTok store) .

Influencer at RED (Xiaohongshu) 1, Successfully built and managed 3 personal accounts. 2, Achieved a total of 254,000 likes and 34,000 followers across all accounts. 3, Have collaborated with many major companies, including Pan Pacific Hotel London, the official GMAT organization，Vesta, etc.

1,Strategic Market Planning for China: Expertly developed and successfully implemented comprehensive marketing strategies tailored for the Chinese region, demonstrating a strong understanding of regional nuances and ensuring seamless execution of promotional plans. 2,Cultural Insight Reporting: Delivered internal reports and presentations that provided insights into the cultural characteristics of Chinese and Korean gamers. This expertise guided the company's approach in tailoring its products and services to resonate with these specific demographics. 3,Market Research & Analysis: Conducted market research and analysis for potential new projects within the Chinese region, ensuring the company is well-informed and poised to capture emerging opportunities. 4, Social Media Management & Strategy for China: Managed and oversaw Chinese social media accounts with a focus on audience-specific operation. Successfully crafted and executed social media campaigns that resonated with Chinese audiences, reflecting deep cultural and market understanding. 5,Market Opportunity Identification: Proactively identified and pursued potential market opportunities in both China and Korea, showcasing an aptitude for recognizing and tapping into profitable ventures.

1，Work closely daily with community, development and Live Ops teams and contribute to building the product strategy and roadmap . 2，Collaborating with strategic partners in Greater China to build and deliver on marketing plans specifically for the market. Ensuring the delivery of assets and feedback for marketing plans, ensuring market requirements are represented in global campaign briefs, and deadlines for local partners are met. 3，Oversee the localisation pipeline for assets generated by the studio-based content teams. 4，Act as brand guardian with local partners, ensuring brand values are reflected in their plans and assets. Establish brand guidelines for the market and manage the approval process. 5, Talking and meeting with all levels of seniority throughout the business, including stakeholders at SEGA, reporting on market activity and championing the market among key stakeholders.

Achieved an MBA in the University of Edinburgh. Having an exposure to a great cohort consists of 20 countries . Here I learn to embrace diversity , enhance self-awareness, shape critical thinking .I improved my business sensitivity through a variety of business cases and lectures from great minds .

1,Deliver compliance regulations to employees 2,Answer questions and provide help to employee on compliance 3,Provide Compliance trainings to employees monthly 4,Attend and contribute in compliance ambassador meetings in Lilly China 5,Scrutinize daily sales activities in team and make suggestions

1, Sharing latest medical information monthly relevant with products 2,Organizing and providing medical knowledge tests monthly for employees 3, Interpreting and presentation of newest learning materials from company 4, Facilitating online learning courses within teams

Seven years of sales and marketing experience of Oncology in Eli Lilly and Company in China. Eli Lilly is the world’s leading pharmaceutical company with a reputation of innovation focus, and China is known for complicated pharmaceutical market which gave me years' experience in competing against generic drugs . Awarded as TOP10 sales prize in north Lilly China in 2014, 2015 ,and became Compliance Ambassador in 2016, got promotion in 2017 as Medical Specialist. Successfully mentored almost all new employees for team since 2016.