Chelsea Sturges

Building and scaling TikTok’s Experiential Global Public Policy function, establishing the team, frameworks, and operating models now running across five global regions. Led strategy and execution bringing creators, communities, and policymakers together at the world’s most influential global forums including WEF, UNGA, COP, and AI for Good. Built TikTok’s first ever experiential presence at the World Economic Forum in Davos, scaling the program over three years from an executive meeting space to a public exhibition to a full TikTok house. Developed standardized playbooks and execution frameworks adopted across global markets, driving operational consistency while enabling regional flexibility.

Led global consumer, creator, and cultural experiential strategy across Rock in Rio (200K+ consumers), Met Gala, Cannes Film Festival, Eurovision, and the inaugural TikTok LIVE Global Fest (600+ creators, 55M+ viewers). Launched TikTok’s first experiential activation at Rock in Rio, evolving it into a four year strategic partnership with Rock World. Built inclusive creator programs across Visionary Voices, Pride, Black Brain Trust, and ESSENCE, establishing TikTok as a trusted brand among diverse communities globally.

Directed white glove executive engagement and premium hospitality programs for high profile clients, founders, athletes, and cultural leaders across global markets. Produced bespoke experiences at the US Open, Augusta Masters, movie premiers, and the Private Bank Keynote Summit (1K global attendees). Spearheaded Diversity & Inclusion experiential strategy in partnership with Advancing Black Pathways and Women on the Move.

Led experiential strategy across hundreds of activations spanning Cannes Lions, CES, SXSW, MWC, and AdWeek, translating product innovation into immersive brand experiences across 20+ markets. Supported Snapchat’s inaugural Partner Summit and built the first revenue-driving experiential program at SXSW. Launched Snapchat’s first red carpet experience at the People’s Choice Awards, a format that scaled globally across entertainment and sports tentpoles.

Built premium brand experiences and curated cultural programming across Cannes Lions, CES, and SXSW, producing intimate executive salons, private performances, and community driven moments that deepened brand affinity and long term partner relationships. Curated global brand journeys in Silicon Valley, London, and Tel Aviv for senior leaders including Unilever, Moët Hennessy, and JPMorgan. Integrated strategic partnerships with Condé Nast, UMG, Hulu, and Bose, producing exclusive cultural experiences featuring Lady Gaga, Chris Martin, and Mariah Carey.

Receiving a Minor in Spanish Literature