caitlin hegarty

head of industries - auto, finance, health

About

Advertising professional with 10+ years experience, building and executing successful category, client and audience strategies across a variety of top brands and verticals including Finance, Autos, CPG, Travel, Retail, Online Services and Pharmaceuticals. Extensive experience in developing strategically grounded, innovative plans, brought to life through creative storytelling to answer client goals. Experienced in managing integrated communications planning deliverables across large, complex agency and client teams.

Country

united states

City

chicago

Industry

internet

Skill

digital media, integrated marketing, online advertising, media planning, interactive marketing, digital strategy, strategy, media buying, mobile marketing, digital marketing, social media, negotiation, interactive advertising, mobile advertising, advertising operations, digital video, online marketing, communication, online gaming, web analytics, partnerships, email marketing, ppc, web video, sem, brand management, search advertising, media partnerships, market research, client communication, client relationship building, rich media, doubleclick, crm, social media marketing, strategy development, online video, sales, marketing, management, leadership, marketing strategy, advertising, social networking, lead generation, new media, strategic partnerships, advertising sales, marketing communications

Experience

head of industries - auto, finance, health

verizon media

2020-1 - Present · 6 yrs 9 mos

client solutions lead - finance

oath

2017-6 - Present · 9 yrs 4 mos

My mission is to support the sales team with strategy development across high revenue and high priority client opportunities. I lead the holistic story and culmination of all sales development elements that help our clients solve their marketing needs (awareness, sales, innovation). I am the first point of contact for account teams and act as the liaison between sales and all specialist teams (content, ad products, insights, etc.).

professional faculty

depaul university

2014-6 - 2015-5 · 1 yr

I am a guest teacher for the Digital Advertising Strategy course for Depaul's Chicago Interactive Marketing Association's (CIMA) certification program.

media supervisor

digitas

2010-8 - 2013-10 · 3 yrs 3 mos

* Client: Bank of America * Business lead for expansion and enhancement of multimillion-dollar custom content centers, with direct involvement in developing page functionalities, content and emerging media opportunities * Oversee and manage the development, implementation and optimization of brand and CPA campaigns

media planner

cramer-krasselt

2007-12 - 2010-8 · 2 yrs 9 mos

* Clients: Crown Imports, Porsche and Crocs * Contributed towards the development of a hybrid role that combined traditional and digital planning into one cohesive role to align media strategies * Integrated Corona’s first use of Mobile, Place-based technology, and social media in their first 100% digital campaign on a local level

assistant strategist

omd

2007-8 - 2007-12 · 5 mos

* Client: Dell Computers * Facilitated daily communication with six agencies and Dell Brand Managers * Managed an annual budget of over $300MM for Dell Computers, Consumer

public relations intern

marketing resource group

2007-1 - 2007-5 · 5 mos

Clients: Detroit Tigers and Little Ceasars Pizza - Assisted with media relations and public affairs

field marketing intern

contiki holidays

2006-5 - 2007-5 · 1 yr 1 mo

Client: Contiki Vacations - Promoted student travel independently on MSU campus by organizing weekly on-campus marketing efforts

client solutions director

oath

2018-10 - Present · 8 yrs

promotions intern

iheartmedia

2006-5 - 2006-8 · 4 mos

Client: B-93 Birthday Bash Exercised marketing skills by working with the Marketing and Promotions Director during planning, promotion and assembly the largest free country concert in Michigan (B93 Birthday Bash)

senior manager, integrated solutions

yahoo

2013-10 - 2017-6 · 3 yrs 9 mos

Strategic account lead creating insight based, customized advertising and marketing solutions for top-tier clients primarily in the Financial Service verticals leveraging the full breadth of Yahoo's solutions including social, video, mobile, native, content, audience/programmatic and search to drive revenue - Lead internal ideation and proposal development in a matrix environment working closely with my partners in sales, media solutions, video, production, editorial, and research to create solutions that deliver against our clients advertising and marketing objectives - Creative storyteller focused on leveraging data & insights to support recommendations and discussions with clients ranging from executive meetings, thought leadership & education sessions, to annual upfronts and RFPs