Ritesh Chauhan

I am spearheading the Salesforce CDP/ Data Cloud Solution Engineering strategy in India. I have build the Data and AI teams ground up which are responsible for executing and expanding the Data Cloud business in India.

• Modern Marketers choose Oracle Marketing Cloud solutions to create ideal customers and increase revenue by delivering personalized experiences across all marketing channels. oracle.com/ marketing cloud. In my role I • Spearhead the Oracle DMP(Bluekai) penetration strategy in India. Deep expertise in Bluekai, Elogua, Responsys and Maxymiser. • Provide direction and specialist knowledge in applying the technology/application to client business. • Facilitate customer product/application understanding through presentations demonstrations and benchmarks; • Am Responsible as the expert for formulating and leading presales technical / functional support activity to prospective clients and customers while ensuring customer satisfaction. • Act as a technical resource and mentor for less experienced Sales Consultants. • Focuse on large or complex sales opportunities that need creative and complex solutions. • Develop productivity tools and training for other Sales Consultants. • Develops and deliver outstanding Oracle presentations and demonstrations. • Lead any and all aspects of the technical sales process. • Advises internal and external clients on overall architect solutions.

• Drive and articulate proposition of Adobe Campaign and Adobe Analytics solutions through artefacts and presentations, delivered to the highest standard. • Consulting cross channel Campaign optimization, Analytics execution and performance strategies to the client. • Consult with our prospects and customers on best practices and optimization in Digital Space. • Excellent understanding of emerging technologies and the ability to define and articulate various strategic digital technologies to our clients. • Consulting cross channel Campaign optimization, execution and performance strategies to the client. • Manage RFIs , RFPs for strategic clients and large, complex, multi-location opportunities. • Strong familiarity with other digital marketing technologies such as content management, social media, search, web analytics and behavioral targeting.

• Manage a team of 5-7 individuals to own and deliver complete Analytical and Digital ecosystem at clients using SAS Solutions like SAS Analytics, SAS Campaign Management and SAS Real Time Decision Management. • Support and develop SAS Business Analytics Framework in North India. This includes providing consulting services on Marketing Analytics, understanding client’s business context, engaging with the client, build relationships and connect with key client stakeholders. • Manage and conceptualize projects related to Data Analytics, Predictive Modeling, Churn Analytics,Web Analytics and Forecasting with SAS clients. • Perform the role of a Solution Architect for SAS Marketing Automation projects. Perform requirements gathering, gap analysis, problem determination, and solution formulation (i.e., processes, system and integration). • Demonstrate and advise clients on Big Data technologies like Hadoop and its integration with SAStechnologies like High-Performance Analytics, in-Memory and in-Database processing. • Knowledge of Big Data technologies like Hadoop, HDFS, Pig, Hive and Map Reduce frame work. • Strong Functional and technical understanding of SAS solutions like SAS E-Miner, SAS DataQuality, SAS Campaign Management, Marketing Optimization, Predictive, Customer Churn, MIS,Business Intelligence and Analytics. • Project Management, Delivery Management and Team Management including effort estimation,resource allocation, tracking SLAs and regular project monitoring. This includes working and managing big teams at client side. • Solid experience in leading the requirement workshops, business users group during requirement capture phase, translating requirements into solutions, and presenting recommendations and business case to CIO or executive team. • Engage and deliver Proof-of- Concepts (PoCs), trainings & product demos. Where required, co-ordinate benchmarks, customer workshops etc.

Customer Marketing Capabilities, RIM Assistant Manager, Customer marketing Capabilities 4 Years and 5 Months • Played the role of an architect for Enterprise Marketing Management strategies, data attributes and Campaign data analysis using IBM UNICA as solution. • Conceptualize and deliver real time and event based end-to-end direct marketing campaigns that directly drove business goals of Spend generation, Card Acquisition, Relationship Deepening, and Interest Revenue generation. • Implementation and conceptualize strategies for Marketing optimization and Analytics using IBM Unica. • Provide technical solution to the marketing team on innovative ways to target customers like Offer optimization and channel optimization using propensity models. • Executing\Optimize Multi channel campaigns like E-mail campaigns and web-based campaigns. • Assess and evaluate various technical and pricing models for execution of the Marketing campaigns. For Ex: IBM Contact Optimization vs SAS. • Recommend and implement standardization and automation of various technical and marketing processes and reports. • Formulate business solutions for marketing campaigns by providing in-depth analysis and reports of different champion/Challenger strategies. • Liaison with multiple stakeholders (Marketing Managers, Offshore teams and Merchants) while working in tandem with offshore team.

• Operation quality and application of six-sigma for process improvement. • Client interfacing for product development and product enhancement