George Chatzinotas

As General Manager of Larinuts, I lead all operations of a growing agri-food company specializing in the processing and trade of high-quality nuts (pistachios, almonds, walnuts). My role spans production planning, product development, R&D and collaboration with a food technologist to ensure compliance and quality excellence. I also manage B2B sales and customer relationships, marketing (branding, packaging, digital ads), HR (seasonal hiring, team motivation), financial operations, and investment programs (LEADER, ESPA). With a hands-on approach and a strong focus on sustainable growth, I navigate the complexity of daily operations while keeping an eye on long-term strategy.

In 2016, upon completion of my mandatory army service, I teamed up with my brother, who is a poultry farmer that produces eggs, to carry on our family legacy. With the aim of expanding our reach and tapping into a broader market, I established a wholesale company and applied marketing techniques that went beyond relying solely on personal relationships and word of mouth. To elevate our brand identity, I developed an array of marketing collateral, including brochures, fancy packaging, a website, and social media marketing campaigns. I also introduced new branded products to increase our market presence and enhance our value proposition. Thanks to these efforts, we witnessed a remarkable 30% growth in our customer base, while sales figures soared by an impressive 28%, allowing us to expand our market share and cement our position as a leading player in the industry.

Upon relocating to my hometown, I quickly recognised the lack of Latin dance teachers in the local dance schools, and I saw this as an opportunity to fill this gap by establishing a local Latin dance community. To this end, I attended various Latin dance teaching seminars to develop my skills as a teacher, choreographer, and event organiser. Thanks to my dedication and hard work, I was able to create a vibrant community of over 50 enthusiastic dancers who took up classes, attended seminars, and joined me in dance parties and festivals that I organised or participated in as a performer or ambassador. This achievement is a testament to my ability to identify an opportunity and take the initiative to create a thriving community that brought people together through their shared passion for Latin dance.

Incrediblue.com was a game-changing online travel business that revolutionized the boating vacation industry by offering privately owned vessels for rent throughout the Mediterranean. As a dedicated customer experience agent, I was involved in this dynamic and ever-evolving entrepreneurial venture since its inception, representing the brand at both domestic and international events. One of my primary responsibilities was to spearhead the growth of incrediblue's Mediterranean fleet, which had grown to an impressive 3500 vessels by the summer of 2015. I accomplished this by implementing a range of effective lead generation processes that helped to expand the brand's reach and appeal. During my tenure, I gained invaluable experience across various aspects of the business, including customer support, telesales, quality assurance, digital marketing, and communications. My diverse skillset and unwavering commitment to the brand played a significant role in its success and growth in the competitive travel industry.

At Incrediblue.com, we interacted with a diverse global community on a daily basis. As a valued member of the Incrediblue community team, my primary role was to foster connections with both our customers and boat owners, while also lending a sympathetic ear to their concerns and providing assistance whenever required. In addition to maintaining an active dialogue with our community members, I was also responsible for creating compelling content, organizing engaging online and offline events, and contributing to the overall growth and development of the community. My efforts were instrumental in building a thriving and supportive community that was highly engaged and loyal to the Incrediblue brand.

After my graduation of my bachelor in Computer Engineering, I was tasked with designing and implementing an electronic patient database for a team of doctors at Papanikolaou Hospital. This project was supported by the Research Committee of the Aristotle University of Thessaloniki. To facilitate the creation of the database, I utilized Podio Saas, a powerful and flexible platform that enabled me to design a system that met the specific needs of the medical team.

- Qualified for the finals of the ennovation.gr 2011 Student Digital Business Contest with a smartphones application business idea - Prize in Interuniversity Business Contest 2012 with the same idea - "Best pitch award" in Startup Weekend event in Volos, in October 2012