Chas Vitabile

Oversee audience intent signal initiatives for life time value optimization.

Benepath acquired by Smart Financial in May 2025. Oversaw operations and performance marketing departments integration. Oversaw advertising growth strategies across insurance products including health, auto, commercial lines, group health, and home. Responsibilities include revenue operations, data interpretation, marketing operations, marketing technology deployment, and cross functional growth strategy.

As the Director of Operational Growth and Alignment, I served as the central hub for revenue-driving activities, ensuring alignment across sales, marketing, customer service, and production to meet company goals and drive profitability. Responsibilities included: -Oversaw revenue activities, financial data, and operational processes to optimize performance and profitability. -Oversaw implementation and adoption of go-to-market (GTM) strategies in internal operations. -Development and refinement internal operational strategies to enhance reporting, systems, and cross-department efficiencies. -Collaborate closely with IT, customer service, and sales leadership to foster growth, performance optimization, and streamlined communication. -Oversaw partner relationships and monitor production performance to ensure alignment with company objectives. -Managed integration roadmap of advertising activities/marketing technologies to Smart Financial pre and post acquisition.

Currently manage production operations and companywide analytics to improve overall business performance. This includes overseeing strategic initiatives across multiple departments. Some key responsibilities include: - Data analysis for product profitability and performance across all product verticals - Identify and communicate geographic, product, and growth needs/opportunities - Analyze key client accounts for optimization opportunities and optimizations - Assess marketing data in consumer acquisition and advertising materials for internal team - Develop reporting assets through SQL and data visualization tools - Direct Affiliate Marketing team in external partnership - Manage projects to enhance internal data enrichment, financial positioning, and strategic initiatives. - Contribute to business development initiatives for corporate accounts

In the role of Business Analyst & Vendor Manager, I owned our vendor network supplemental production efforts, resulting in 45% increase in average sale rate for clients through campaign/partner optimizations. I was also in charge of product performance analytics for our B2C teams. Some responsibilities included: - Consulted, managed, and negotiated SaSS contracts/agreements company wide - Collaborated with cross-functional teams to ensure appropriate application and deployment of software - Initiated internal reporting and monetization projects to enhance business performance - Analyzed and built reporting tools to monitor product and campaign performances - Managed annual budget of $4.25M across 30 vendors

As Benepath's Agent Marketing Specialist, I generated qualified insurance agent leads across multiple verticals including Health, Medicare, P&C and Group Health insurances to connect to our in house sales team. I achieved a number goals to build the foundation of the role which including: - Created a diverse lead gen. funnel fulfilling our goal volume of leads for our sales team. - Managed annual department budget allocation, surpassing dept. goals at 14.8% below budget. - Developed social, search, and email advertising accounts/campaigns across four product verticals. - Managed campaigns/monitored performances to regulate lead yield below department goal CPL. - Developed marketing/sales/service documentation used for in-house and client-facing entities. - Played a key role in launching video asset efforts for the department. - Improved brand image and awareness using digital and traditional marketing strategies by expanding social reach by 261% and company follower base by 17.4% over the span of 12 months.

In my role with FIS I worked closely with product and project managers throughout the organization to: - Consolidate customer data by building an integrated client data system - Create marketing materials - Analyze marketing materials past performance and improve them - Build a pricing model to be used for future products - Assist in composing Go-To-Market documentation - Assist in creating product white-papers for various product offerings - Help determine product/project timelines and goals in order to make release dates

During my time with Colorcon, I was part of a 10 person team for a BI migration project from Hyperion to BI by Oracle. Some roles I played in this internship included system report formatting, system comparison testing, global corporate training in new BI system, and other IT tasks as the oppertunity would arise. This opportunity also provided experience in programs such as Jive, ServiceNow, Medtrack, BI by Oracle, and Hyperion.

Small family owned business that installs window film in automotive, residential, industrial, and architectural applications. Through my years woking part time with ASGT, I have learned about business communication, sales, installation, business operations, and small scale project management.

This was a small landscaping startup that a friend and I grew into a self sustaining business. We served 30+ clients annually including 10 weekly lawn-maintenance clients after school.

Through West Chester University, I have earned a Marketing Bachelor in Science degree Summa Cum Laude in Spring 2019. I was awarded dean's list every semester in attendance.

Graduated Sigma Cum Laude with an Associate's Degree in Liberal Arts. This was a step in the goal to receive a Bachelor's degree in Marketing. I was also named to the All-PA Academic Team through the school, which is only awarded to four students per year.