Charlotte Robinson

• Conceptualized, designed, and launched a collection of adaptive snap-on underwear with an international scope. • I started this company to fill a need discovered through my own personal experiences. • Managed the entire design process from initial sketches to prototypes to delivering the end product • Established relationships with contractors, fabric/trimming vendors, and wholesale clothing label producers • Built a successful, live e-commerce site for direct point of sale • Acquired Razorfish to provide pro bono services related to brand identity, web development, and SEO ranking • Developed digital and print materials (videos, brochures, etc.) to target multiple communication channels and • I used my platform to share a patient's perspective and success story of life with a Taylor Spatial Frame • Received media coverage from Fox Network News, Huffington Post, ABC News, Daily Mail, Marie Claire, etc.

• Produced official brand guidelines for the Career Center and implemented a strong brand identity to resonate with students • Assisted in running workshops catered towards networking events, interview prep, and business etiquette gatherings • Curated content for web, social, and print platforms • Tracked social media analytics and implemented a corresponding campaign strategy to drive student engagement • Increased Instagram followers by 41% while managing the account • Designed all marketing materials for events scheduled throughout the academic year

• I sat on the Global Business Services team, collaborating with 3 people to create an updated campaign buyer journey for IBM iX (digital consulting agency). • Our team conducted extensive research on web user experience. We worked to increase campaign engagement rate and conversion by improving overall user experience. • My team worked in 2-week sprints over the course of the 12 week program using agile methodology. After several iterations we presented our findings bi-weekly to three executive advisors. • A large component of my internship was compiling twitter analytics to assess our social media impact, figuring out the best way to create snackable content that our target audience would interact with. • I collaborated closely with GBS team to understand the voice of iX in order to develop a clear and consistent brand message. • At the end of the program my team and I proposed recommendations to social, web, and events teams. We proposed recommendations to re-target leads, creating a customized online buyer journey (mobile and web) to move prospects further down the funnel.

Study Away Program

New Canaan, CT