Charlotte McGaughey
Chief Marketing Officer @ Hale Vaping
About
15 years as a marketing professional, leading award winning teams and delivering high impact multi channel marketing campaigns. I am highly skilled in internal and external communications having presented to the biggest retailers in the UK and led the integration of new business teams. I practice a consumer first approach to strategy and planning and I am passionate about building brands, delivering return on investment and driving business growth. Constantly growing my knowledge, most recently with a Diploma in PR and communications and a Diploma in Digital Marketing.
Ireland
Dublin
Food & Beverages
Brand Awareness, Strategic Communications, Leadership, Marketing Strategy, Marketing Management, Marketing Communications, Marketing, Brand Management, FMCG, Account Management, Trade Marketing, Market Research, Market Planning, CRM, Sales Operations, Strategy, Shopper Marketing, Management, Fast-Moving Consumer Goods (FMCG)
Experience
Chief Marketing Officer
Hale Vaping
Dublin, County Dublin, Ireland
Communication and awareness on the potential for reduced risk products.
Senior Brand Strategist
Bord Bia - The Irish Food Board
Dublin, County Dublin, Ireland
Senior Strategy and Planning Manager, Consumer Engagement & Activation
BAT
Campaign Manager, Consumer Engagement & Activation
BAT
London, England, United Kingdom
Vype Brand Manager UK, Next Generation Products
BAT
London, England, United Kingdom
Category and Shopper Marketing Manager, UK
NICOVENTURES TRADING LIMITED
London, United Kingdom
Shopper Marketing Manager
Unilever
Trade Marketing Manager
British American Tobacco Ireland
Education
Trinity College Dublin
Trinity College Dublin
Economics
Charlotte McGaughey's Contact Information
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