Charlotte Wright

Responsibilites: . Curating individualised paid advertising strategies for a variety of clients . Building out paid advertising campaigns, managing and optimising them across Meta, Pinterest, Google, LinkedIn, TikTok • Creating content plans for a variety of clients each month, plus weekly stories for multiple clients. • Developing influencer strategies and managing multiple influencer marketing campaigns. • Developing social media content strategies and creating copy with corresponding imagery on a monthly basis. • Managing Facebook and TikTok advertising (incl. setting up/editing ad campaigns, writing copy, making assets, boosting posts). • Producing analytical reports for each client weekly and monthly. • Writing press releases, blog posts, and EDMs for clients.

Responsibilities: • Creating & scheduling monthly content plans • Creating and publishing stories to organic socials • Reporting on monthly metrics & altering social strategies based on what has worked for the client • Creating Social Media Strategies (e.g. creation of content pillars etc.) • Influencer reach out/management • Building out paid media campaigns on meta

I am currently an at Art from the Margins, a gallery supporting local artists dealing with adversity and disability. Within this role, I am responsible for numerous tasks including curating media releases, preparing and scheduling social media content, and advertising upcoming exhibitions.

Tutoring students within the Bachelor of Journalism and Communications provided me with integral organisational and interpersonal skills. Within this educative role, I remained approachable and was able to help younger students grasp their understanding of course content. I also taught them how to manage their time when preparing for assessment items.

In 2019, I was given the opportunity to intern with Argua PR Agency located in West End, Brisbane. In this role, I learned valuable skills including how to formulate media and influencer lists, post event listings online, create/schedule social media posts, and write media releases and blog posts. I also sourced individuals to participate in promotional materials, and reached out to influencers to ask for their cooperation.

I commenced a Bachelor of Communications in 2017, majoring in digital media and minoring in advertising and public relations. With one course to complete over the summer, I am scheduled to graduate halfway through 2021.

At the start of this year, I commenced a Bachelor of Laws degree, which I am scheduled to complete in 2023.

I attended Matthew Flinders Anglican College for 13 years, in which time I heavily involved myself in extra-curricular activities including choir, theatrical performances, netball, basketball, and french club. I graduated with an OP 3 and was a senior prefect.